Search engine optimization, ad words management and others market includes establishments that offers strategies and techniques which are used to drive and increase the number of visitors to a website through obtaining a high-ranking placement in the search results page of a search engine (SERP).
The global search engine optimization, ad words management and others market was valued at $294.3 billion in 2017. North America was the largest geographic region accounting for $98.1 billion or 33.33% of the global market. The USA was the largest country accounting for $81.9 billion or 27.82% of the global search engine optimization, ad words management and others market.
Digital rates are declining as supply of ad space is growing rapidly. Mobile advertising rates have stayed steady and even if there is a slight increase in advertising rates, advertisers are finding value in the mobile space. Mobile advertising rates are low as compared to desktops as they have smaller screens but are expected to grow beyond other digital rates. For instance, Google has registered decrease in CPC (Cost per click), but its revenue has grown with the increase in internet users.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The search engine optimization, ad words management and others market is segmented into Search Engine Optimization, Ad Words Management, and Ad Page And Other Services.
Search Engine Optimization includes establishments primarily engaged in search engine optimization activities.
Ad Words Management includes establishments primarily engaged in ad words management activities.
Ad Page And Other Services includes establishments primarily engaged in ad page and other service activities.