Search Engine Optimization Services Global Market Report 2023 – By Type (Agencies SEO Services, Freelancer SEO Services), By Organisation (Small and Medium Enterprises (SMES), Large Enterprises), By End-User Industry (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-User Industries) – Market Size, Trends, And Global Forecast 2023-2032

Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions like file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of web content, search portals, and social media are social media, internet search portals, digital publishing, content streaming, and search engine optimization services. Social media refers to a computer-based technology that will facilitate sharing of ideas, thoughts, and information through virtual networks and communities. The different deployment types include on-premises, cloud and involve various organization services such as large enterprises, small and medium-sized enterprises (SMEs). The global web content, search portals and social media market is segmented - 1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services 2) By Deployment Mode: On-premises, Cloud 3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) Subsegments Covered: Social Media Advertisement, Social Media Subscription Content Streaming, Digital Publishing, Agencies SEO Services, Freelancer SEO Services The global web content, search portals and social media market size grew from $641.55 billion in 2022 to $747 billion in 2023 at a compound annual growth rate (CAGR) of 16.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of web content, search portals and social media is expected to grow to $1316.8 billion in 2027 at a CAGR of 15.2%. Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of web content, search portals, SEO services, and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the growth of web content, search portals, SEO services, and social media market. Major companies in the web content, search portals, and social media market include Google, Facebook, Tencent, Baidu, and Netflix. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the web content, search portals, and social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the web content, search portals, and social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Companies in the digital publishing and content streaming market are developing Progressive Web Applications (PWAs) to drive user engagement and revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and effort taken for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in increasing the rate of user engagement by as much as five times. Asia-Pacific was the largest region in the web content, search portals, and social media market share in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the web content, search portals, and social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The web content, search portals and social media market includes revenues earned by entities by offering services like enabling customers to interact, creating and sharing content and information including pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The web content, search portals, SEO services, and social media market research report is one of a series of new reports from The Business Research Company that provides web content, search portals, SEO services, and social media market statistics, including Open banking industry global market size, regional shares, competitors with a web content, search portals, SEO services, and social media market share, detailed web content, search portals, SEO services, and social media market segments, market trends and opportunities, and any further data you may need to thrive in the web content, search portals, SEO services, and social media industry. This web content, search portals, SEO services, and social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital publishing and content streaming refers to electronic publishing or online publishing, which refers to the distribution of various online content such as magazines, journals, newspapers, and ebooks, and the online streaming of various content. The main types of digital publishing and content streaming are content streaming and digital publishing. Streaming content is an audio or video file which is played while it is being downloaded over the Internet. The different products include subscription, on-demand and are used in various applications such as small and medium enterprises (SMEs), large enterprises. The global digital publishing and content streaming market is segmented - 1) By Type: Content Streaming, Digital Publishing 2) By Product: Subscription, On-demand 3) By Application: Small and Medium Enterprises (SMEs), Large Enterprises The global digital publishing and content streaming market grew from $163.1 billion in 2022 to $184.58 billion in 2023 at a compound annual growth rate (CAGR) of 13.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The digital publishing and content streaming market is expected to grow to $291.8 billion in 2027 at a CAGR of 12.1%. The increasing internet penetration is expected to drive the growth of the digital publishing and content streaming market. With an increase in accessible technology and content providers, broadband internet is accessible for many consumers. The increased internet penetration makes a range of content published by advertisers and publishers available to the consumers. For example, in October 2022, according to DataReportal, a Singapore based online reference library, 5.07 billion people around the world were using the internet equivalent to 63.5% of the world’s total population. Internet users continue to grow too; with the data, indicating that the world’s connected population grew by more than 170 million in the past 12 months. Additionally, in July 2022, according to Livemint, an India based financial daily newspaper, there are a total of 692 million active internet users in India, including 351 million from rural India and 341 from urban Indian. The report estimates that there will be 900 million internet users in India by 2025. Therefore, the increasing internet penetration is expected to drive the growth of the digital publishing and content streaming market. Major companies in the digital publishing and content streaming market include Adobe, Xerox, Google Play, Georg von Holtzbrinck, and REL. Companies in the digital publishing and content streaming market are developing progressive web applications (PWAs) to drive user engagement and boost revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and resources required for the app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience across different media platforms. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in rising in user engagement by as much as five times. Content streaming service providers are offering low-priced subscription services, especially for video streaming, in emerging countries such as India, Brazil, and some African countries, for more scalable and cost-effective content delivery. For example, Netflix offers its monthly plan starting at INR 500 ($7.1) in India, whereas subscription plans in the US start at $7.99. Netflix subscription in Brazil starts at BRL 19.9 ($5). Similarly, Amazon offers a Prime Video subscription which costs $119 a year in the US and INR 999 ($14.5) in India. North America was the largest region in the digital publishing and content streaming market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the digital publishing and content streaming report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the digital publishing and content streaming market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The digital publishing and content streaming market includes revenues earned by entities by publishing on the internet a broad range of content by advertisers and publishers. This content includes periodical advertising, educational content like journals and medical publishing, informative content like news, magazine, newsletter publishing and financial magazines. It also includes entertainment, gaming, comic book, art and travel publishing exclusively on the internet. Internet publishing and broadcasting also includes broadcasting on the internet in the form of audio or video like internet radio stations. This market includes from sales from subscription, advertisement and other services offered on its portals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital publishing and content streaming market research report is one of a series of new reports from The Business Research Company that provides digital publishing and content streaming market statistics, including digital publishing and content streaming industry global market size, digital publishing and content streaming market regional shares, competitors with a digital publishing and content streaming market share, detailed digital publishing and content streaming market segments, digital publishing and content streaming market trends and opportunities, and any further data you may need to thrive in the digital publishing and content streaming industry. This digital publishing and content streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The content recommendation engine is a platform that uses data collection, data storage, data analysis, and data filtering to provide personalized content and suggestions to website visitors to optimize their experience, which leads to increased viewership and purchases. The content recommendation engine is used for predicting user behavior, based on user visits to a website or user profile and then recommend content, products, or services a customer is likely to consume or engage with. The main components of a content recommendation engine include solution and service. Content recommendation engine solutions include website development services, application development services for devices, software developments, and others. The different content recommendation engine filtration approaches include collaborative filtering, content-based filtering and hybrid filtering. The organization size for content recommendation engines is small and medium enterprises and large enterprises. The content recommendation engine verticals include e-commerce, media, entertainment, gaming, retail and consumer goods, hospitality, IT and telecommunication, BFSI, education and training, healthcare and pharmaceutical and other verticals. The global content recommendation engine market is segmented - 1) By Component: Solution, Service 2) By Filtering Approach: Collaborative Filtering, Content-Based Filtering, Hybrid Filtering 3) By Organization Size: Small And Medium Enterprises, Large Enterprises 4) By Vertical: E-Commerce, Media, Entertainment, And Gaming, Retail And Consumer Goods, Hospitality, IT And Telecommunication, BFSI, Education And Training, Healthcare And Pharmaceutical, Other Vertical The global content recommendation engine market size will grow from $4.48 billion in 2022 to $6.17 billion in 2023 at a compound annual growth rate (CAGR) of 37.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the content recommendation engine is expected to grow to $21.37 billion in 2027 at a CAGR of 36.4%. The rapid digitalization is expected to propel the growth of the content recommendation engine market. Digitalization is the use of various digital technologies and the increase in digital access to change a business model and value-producing opportunities to generate high revenue. According to the stats by Oberlo, the number of internet users worldwide increased from 4.02 billion in 2018 to nearly 4.95 billion by 2022. Content recommendation engines are widely used in many firms to optimize business operations and attract maximum customers, improve customer engagement and drive higher revenues. According to the article published by Barilliance Ltd., an Israel-based company that provides personalized solutions for e-commerce platforms and email marketing, in September 2021, approximately 31% of e-commerce revenue is generated from product recommendations. Therefore, rapid digitalization in businesses is driving the content recommendation engine market growth. Major players in the content recommendation engine market are International Business Machines Corporation, Amazon Web Services Inc., RevContent, Taboola, Outbrain Inc., Cxense, Dynamic Yield Ltd., Curata Inc., boomtrain Inc., ThinkAnalytics, Kibo Software Inc., Certona Corporation, Uberflip, Recombee and Newzmate Inc. New product innovation is the key trend gaining popularity in the content recommendation engine market. Major companies operating in the content recommendation engine market are focused on product innovations that could give better recommendation solutions used online business platforms and strengthen their position in the market. For instance, in June 2022, Algolia, a US-based company providing personalized solutions for e-commerce platforms, introduced its advanced recommendation platform based on hybrid filtering combined with artificial intelligence known as Algolia recommend spring. Hybrid filtering technology uses both filtering methods to fill gaps in prediction processes, such as content-based filtering for users’ current interests and collaborative filtering for preferences and behaviors of users this combination can provide an accurate prediction. The platform is an artificial intelligence-based recommendations engine integrated with a search and discovery platform to connect with users to provide relevant, actionable recommendations to enhance customer engagement. In April 2022, Taboola, a US-based company operating in content recommendation engine, acquired Gravity R&D for an undisclosed amount. Through this acquisition, Taboola aims to strengthen its product in the portfolio in content recommendations by providing personalized offers to customers to drive sales, increase average order sizes, and build customer loyalty to increase its market presence. Gravity R&D is a Hungry-based company operating in a content recommendation engine market. North America was the largest region in the content recommendation engine market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content recommendation engine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the content recommendation engine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The content recommendation engine market consists of revenues earned by entities by providing content recommendation engine that are used for data collection and analysis based on user behavior. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The content recommendation engine market research report is one of a series of new reports from The Business Research Company that provides content recommendation engine market statistics, including content recommendation engine industry global market size, regional shares, competitors with an content recommendation engine market share, detailed content recommendation engine market segments, market trends and opportunities, and any further data you may need to thrive in the content recommendation engine industry. This content recommendation engine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The agencies SEO services are agencies who perform search engine optimization utilizing on-page and off-page optimization strategies and procedures to raise a website's search ranks. Search engine optimization (SEO) aims to increase a company's visibility in search engines like Google, Bing, and Yahoo and to provide targeted visitors to its website. The main types of agencies' SEO services are online services and offline services. Offline SEO refers to any strategy used outside of the company’s website to drive traffic back to it. The services are subscribed to through monthly, annual subscriptions and are used by various end-use industries such as professional services, IT services, e-commerce, hospitality, recreation, real estate, and others. The global agencies seo services market is segmented – 1) By Service Type: Online Services, Offline Services 2) By Subscription: Monthly, Annually 3) By End Use Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End Use Industries The global agencies seo services market size will grow from $50.89 billion in 2022 to $60.63 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global agencies seo services is expected to grow to $119.19 billion in 2027 at a CAGR of 18.4%. The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the market for agencies' SEO services during the forecast period. For instance, in January 2020, the numbers of smartphone users in the world were 3.50 billion accounting for 45.12% of the world’s population. Moreover, the number of internet users in emerging countries such as India increased to 451 million and has the highest data usage per smartphone at 17 GB (gigabyte) per month as of 2021. The increased penetration of smartphones and internet services made access to video content and information easy and made it a requirement to optimize the search thereby positively impacting the agency SEO services market. Major players in the agencies SEO services market are Straight north, Ignite visibility, Titan growth, Boostability, Big leap, Victorious, Sure Oak, Arcane Marketing, Search bloom, SEO valley Solutions Pvt. Ltd., WebFX, Ignite Visibility, Straight North, Titan growth, Social SEO, 97th Floor, Page traffic, Brandloom, Bruce clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing and SEO Werkz. Many companies are hiring an in-house SEO team to cater to the unique needs of the organization, and this is expected to hinder the growth of agencies' SEO services market. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control of the control on the output. According to the In-house Agency Forum’s (IHAF) productivity and the pandemic report 2021, since 2019, in-house agencies have seen a 7% increase in overall growth. Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online impact the growth of agencies’ SEO services market negatively. Companies operating in agencies SEO services market are using Zero-Click Search Results to increase their appearance in the search results and this is a major trend in the agency's SEO services market. Zero-Click Searches alludes to a search engine results page (SERP) which answers the query directly at the top so that the user doesn't need to do any further clicks to complete the search. A zero-click search is one that fulfills the search intent at the top of the SERP. According to the Search Engine Journal, 34.4% of all desktop searches result in no click while 62.5% of users never click search result links on mobile. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results that searchers don’t really need and to satisfy the user intent faster. Zero-click searches include database-style searches, dictionary and encyclopedia-style searchers, and map direction-style searchers. In May 2022, SimilarWeb, an Israel-based web analytics company, acquired Rank Ranger for an undisclosed amount. The acquisition would allow SimilarWeb to offer term rank tracking services alongside its keyword research and analysis tools. Rank Ranger is a New Jersey-based SEO and ran tracking company. Asia-Pacific was the largest region in the agencies SEO services market in 2022. Middle East is expected to be the fastest-growing region in the global agencies seo services market during the forecast period. The regions covered in the global agencies SEO services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the agencies SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The agencies SEO services market includes revenues earned by entities by website audit, keyword research, meta tag optimization (HTML), header tags optimization, internal linking, and keyword optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The agencies SEO services market research report is one of a series of new reports from The Business Research Company that provide agencies SEO services market statistics, such as industry global market size, regional shares, competitors with a agencies SEO services market share, detailed agencies SEO services market segments, market trends and opportunities, and any other information you may require to thrive in the agencies SEO services industry. This agencies SEO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital publishing refers to the process of making periodicals, e-books, white papers, reports, and other types of information that are often long-form available online or on electronic devices. The main types of digital publishing are text content, video content, and audio content. Video content refers to any content format that includes video. Common forms of video content are vlogs, animated GIFs, live videos, recorded presentations, and webinars. The different applications include smartphones, laptops, PCs, others and are used by various sectors such as scientific, technical, and medical (STM), legal, and business. The global digital publishing market is segmented - 1) By Type: Text content, Video Content, Audio Content 2) By End User: Scientific, Technical, and Medical (STM), Legal and Business 3) By Application: Smart phones, Laptops, PCs, Other Applications The global digital publishing market size will grow from $41.35 billion in 2022 to $45.98 billion in 2023 at a compound annual growth rate (CAGR) of 11.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global digital publishing is expected to grow to $67.86 billion in 2027 at a CAGR of 10.2%. The increasing digitization of books and educational information is contributing to the growth of the digital publishing market. Conversion of the information into digital format contributed to the change in learning methods like the shift from traditional printed textbooks to digital modes such as e-readers, smartphones, and tablets. For instance, due to COVID 19 lockdown in mid-2020 across the globe, the sale of physical books has gone down as most of the publishing houses and bookstores were closed and readers spent most of their time reading e-books. In India, the sale of physical books went down by 80% and sales of e-books had almost doubled during the lockdown. Earlier pre-COVID 19, e-books or online newspapers and journals were popular among Generation Z or Millennials but during COVID 19 even Gen X and baby boomers too got aligned to this. Therefore, this trend is expected to be continued post-COVID 19 also, thus driving the market for digital publishing market during the period. Major players in the digital publishing market are Thomson Reuters Corp., RELX Group PLC., Adobe Inc., Xerox Corp., Apple Inc., Verlagsgruppe Georg von Holtzbrinck GmbH, Amazon.com Inc., Netflix Inc., Comcast Corp., and Alphabet Inc. The threat from open educational resources and alternative textbook sources is one of the biggest challenges faced by the digital publishing market. The market growth may be hindered by the availability and accessibility of either free or affordable resources on the web. The revenue generated will be affected owing to the emergence of no-cost access, adaption, and use of the content available online with limited or no restrictions. For instance, Governor Andrew M. Cuomo announced $8 million funding for the Open Educational Resources Initiative at SUNY and CUNY colleges in New York. The initiative was taken to cut down the cost of the textbook which was around $1,200 a year. Also, customers prefer nowadays less use of journals and resources which require subscription since there are a large number of resources available on online platforms for free. Therefore, such factors are expected to restrain the market growth of digital publishing market during the forecast period. Consumers are increasingly using internet-based set-top boxes for high-quality video content and audio content. The global android set-top boxes market size is expected to reach $695.9 million by 2025 according to market analysis. The Telecom Regulatory Authority of India (TRAI) has decided to completely shut down analog TV transmission by 2023 and recommended the introduction of digital broadcast transmission. The rising adoption of Android STBs with the integration of OTT apps in place of analog TVs is further expected to drive the digital publishing market. In April 2020, Future Plc a UK-based global multi-platform media company expertise in specialist consumers and B2B sectors including technology, gaming, and entertainment, music, creative and photography, home interest, education, and television, acquired TI Media for £140 million in cash. This deal would introduce Future Plc to three new verticals of portfolio like Lifestyle, Women’s Interest, and Sport expands the portfolio of Future Plc to more than 220 global brands which include brands like Decanter, Wallpaper, Country Life, and Marie Claire UK. TI Media is a UK-based digital publisher and magazine company with a diverse portfolio that serves new verticals like Golf, Gardening, Home, Cycling, Country living, and Wine. North America was the largest region in the digital publishing market in 2022. Africa is expected to be the fastest-growing region in the digital publishing market report during the forecast period. The regions covered in the digital publishing analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the digital publishing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The digital publishing market includes revenues earned by entities by providing publishing services for digital content in the form of text, audio and video in the digital platforms like social media, website and search engine. The digital publishing companies are primarily engaged in the developing of broad range of digital content like advertising and publishing by periodical advertising, educational content like journals and medical publishing, informative content like news, magazine, newsletter publishing and financial magazines. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital publishing market research report is one of a series of new reports from The Business Research Company that provides digital publishing market statistics, including digital publishing industry global market size, regional shares, competitors with a digital publishing market share, detailed digital publishing market segments, market trends and opportunities, and any further data you may need to thrive in the digital publishing industry. This digital publishing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The freelancers’ SEO services refers to search engine optimization services provided by freelancers or independent contract workers for businesses. These freelancers are a non-permanent workforce who charges their clients based on man-hours, results-based, and click-based among many other models. The main types of freelancers’ SEO services are on-page SEO, off-page SEO, technical SEO, and others. On-page SEO is the process of optimizing the content of web pages for search engines and users. On-page SEO practices commonly used include optimizing title tags, content, internal links, and URLs. The services are used by large enterprises, small and mid-sized enterprises (SMEs). The global freelancer seo services market is segmented - 1) By Type: On Page SEO, Off Page SEO, Technical SEO, Other Types 2) By Application: Large Enterprises, Small And Mid-Sized Enterprises (SMEs) 3) By End User: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End Users The global freelancer seo services market size will grow from $11.85 billion in 2022 to $14.12 billion in 2023 at a compound annual growth rate (CAGR) of 19.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global freelancer seo services is expected to grow to $27.78 billion in 2027 at a CAGR of 18.4%. Increasing internet penetration across the globe is expected to boost the freelancer SEO services market during the forecast period. An increase in internet penetration in day-to-day life resulted in to increase in various kinds of digital activity. As the internet becomes more important as a marketing tool for businesses, SEO is one of the most effective ways to attract more traffic to a website. E-commerce activity is highly influenced through a web search and 81% of people search online for a product or service. For instance, in 2020, the COVID-19 pandemic has surged internet use by 50% to 70% as millions of people are going online for entertainment, online shopping, and other activities. In July 2020, more than 4.57 billion (60% of the global population) people globally were active internet users. In the twelve months to July 2020, 346 million new users came online which is equivalent to an increase of almost 950,000 new users each day. As SEO is the best way to increase the chances of a product or service being on priority, increased internet penetration is one of the major drivers for the growth of the freelancer SEO services market. Major players in the freelancers’ SEO services market are Searchbloom, NextLeft, SmartSites, SEOBABA, OMR Digital, Reputation BUILDUP, Dcloud Solutions, SeoRankExpert Digital Agency, SEO Climber, Boston SEO Services, DigiVisi, Kbos2hm, Peak Websites, Kanoobi Media, Mr. Technique Inc., Digital Ducats Inc., and Lockedown Design & SEO. Many companies are hiring an in-house SEO team to cater to the unique needs of the organization and this is expected to hinder the growth of freelancers’ SEO services market. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control of the control on the output. According to the In-house Agency Forum’s (IHAF) productivity and the pandemic report, since 2019, in-house agencies have seen a 7% increase in overall growth. Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online impact the growth of freelancers’ SEO services market negatively. Voice search is a growing trend in freelancers’ SEO services market as they are gaining popularity in day-to-day life. The increased use of smartphones and smart speakers has greatly increased the potential for voice searches. According to research, voice search is at least used once daily by about 59% among 18 - 24 age group, 65% of 25 to 49-year-old customers, while 57% of people over 50 age group uses it daily. Voice searching behavior declines markedly in the 55+ age group and is higher in younger age groups. According to the latest data from the Global Web Index via Datareportal, this is now a common behavior with an average of 45% using voice commands or voice search. 60% of Indians followed by 56% of Indonesians and 55% of Chinese internet users aged between 16 and 64 are using a voice interface every month over devices like mobile, desktop, tablet, and more. Voice assistants are used as an interesting innovation as virtual assistants are becoming better and better at understanding the natural speech patterns of customers. Asia-Pacific was the largest reegion in the freelancers’ SEO services market in 2022. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the freelancers’ SEO services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the freelancers’ SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The freelancers’ SEO services market includes revenues earned by entities by content SEO, local SEO, mobile SEO and eCommerce SEO. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The freelancers’ SEO services market research report is one of a series of new reports from The Business Research Company that provides freelancers’ SEO services market statistics, including freelancers’ SEO services industry global market size, regional shares, competitors with a freelancers’ SEO services market share, detailed freelancers’ SEO services market segments, market trends and opportunities, and any further data you may need to thrive in the freelancers’ SEO services industry. This freelancers’ SEO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

OTT (over-the-top) is a method of offering television and film material through the internet at the consumer's request and to meet their specific needs. The main types of devices in OTT streaming are smartphones, smart TVs, laptops, desktops and tablets, gaming consoles, set-top boxes, and others. Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network. The different revenue sources include AVOD, SVOD, TVOD, others and involve various user types such as commercial, personal. It is used in several sectors including E-commerce, media, and entertainment, education and training, it and telecom, health and fitness, others. The global OTT streaming market is segmented - 1) By Device Type: Smartphones, Smart TV's, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Other Devices 2) By Revenue Source: AVOD, SVOD, TVOD, Other Revenue Sources 3) By User Type: Commercial, Personal 4) By End User: E-commerce, Media And Entertainment, Education And Training, IT And Telecom, Health And Fitness, Other End Users The global OTT streaming market size will grow from $149.34 billion in 2022 to $171.99 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global OTT streaming is expected to grow to $302.67 billion in 2027 at a CAGR of 15.2%. With the increasing change in customers’ social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in a video on streaming and pay-per-view services. In 2020, OTT content streaming service, Netflix, expects to close the year with 4.6 million paid customers. Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period. Major players in the OTT streaming market are Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent, Rakuten, and YouTube. The threat from piracy and illegal streaming is a key factor hindering the growth of the OTT streaming market. Streaming live TV channels leads to the OTT players’ bulk of traffic. They are also subject to privacy concerns in live streaming. OTT players are finding it increasingly difficult to monitor piracy and illegal streaming with the growth of broadband. The illegal sale of video content in 2022, digital video piracy is costing the US economy between $29.2 and $71 billion each year. Even though Digital Rights Management (DRM), allowing copyright owners to decide how and by whom their copyright can be accessed, has always been the go-to-choice for delivering content securely and preventing piracy, the fact remains that it is often not sufficient. Motivated attackers also find ways to get information published. Therefore, the threat from piracy and illegal streaming is expected to limit the growth of the OTT streaming market. Streaming on 4K televisions is a key trend in the OTT streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television, and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tv. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV launched its first live- TV to provide coverage in 4 K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4 K. In November 2021, Fubo TV, a US-based television streaming company, acquired Molotov for an undisclosed amount. The acquisition would provide the company an extended footprint in the European market. Molotov is a French television streaming company. Asia-Pacific was the largest region in the OTT market in 2022. Middle East is expected to be the fastest-growing region in the global OTT streaming market share during the forecast period. The regions covered in the over the global OTT streaming market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the OTT streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The OTT streaming market includes revenues earned by entities by providing content/video streaming services through the internet. It includes the streaming services of T movies, sitcoms, dramas, reality shows, talk shows, game shows, news programs, children’s programs, art, sports programs, documentaries, animated cartoons, and instructional videos. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, and Amazon among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The OTT streaming market research report is one of a series of new reports from The Business Research Company that provides OTT streaming market statistics, including OTT streaming industry global market size, regional shares, competitors with a OTT streaming market share, detailed OTT streaming market segments, market trends and opportunities, and any further data you may need to thrive in the OTT streaming industry. This OTT streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Media is the means or communication tool through which information, educational, entertainment, data, or promotional messages are disseminated. The main types of media are tv and radio broadcasting, film and music, information services, web content, search portals, social media, print media, cable, and other subscription programming. Print media refers to paper publications that are being circulated in the form of physical editions of books, magazines, journals, and newsletters. The different revenue models include subscription, advertisement, sponsorship, others and involve various applications such as wired, wireless. The global media market is segmented - 1) By Type: TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media, Cable and Other Subscription Programming 2) By Revenue Model: Subscription, Advertisement, Sponsorship, Other Revenue Models 3) By Application: Wired, Wireless Subsegments Covered: Radio Broadcasting, Television Broadcasting, Music Recording, Film And Video, News Syndicates, Libraries And Archives, All Other Information Services, Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services, Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers The global media market size grew from $2,195.19 billion in 2022 to $2,371.64 billion in 2023 at a compound annual growth rate (CAGR) of 8.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global media is expected to grow to $3,200.17 billion in 2027 at a CAGR of 7.8%. Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the growth of the media market going forward. Major companies in the media market include Google, Facebook Inc., AT&T Inc., Netflix Inc., The Walt Disney Company, Apple, Tencent Holdings Co Ltd., CBS Corporation, Charter Communications Inc., and Sony Corp. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy Autonomous drones are becoming popular among mainstream and indie film and video makers as they enhance film viewing experience cost-effective, lightweight, and reduce risks associated with cranes and cable cams during filmmaking. Autonomous drones are flying gadgets equipped with multiple rotors, a built-in high-resolution camera, and algorithms for capturing videos and pictures. It offers a 360-degree experiential recording experience with minimum human intervention. They are used to capture aerial shots, taking footage and images without having a cameraman on an actual helicopter. For instance, Major companies offering autonomous drones are DJI, Parrot, Yuneec, Kespry, Insitu, and EHANG. North America was the largest region in the media market share in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the global media market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The media market includes revenues earned by entities by offering television and radio programs, motion pictures, and commercials, along with video and audio recordings, games, and publications. Examples of revenues are license fees, subscriptions, and payments for advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The media market research report is one of a series of new reports from The Business Research Company that provides media market statistics, including media industry global market size, regional shares, competitors with a media market share, detailed media market segments, market trends and opportunities, and any further data you may need to thrive in the media industry. This media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.