Search Engine Optimization Services Market Characteristics
The search engine optimization services market consists of sales by entities (organizations, sole traders or partnerships) that undertake search engine optimization services and other related activities. This market includes sales from advisory services and ad words management services.
Competitive Landscape of the Search Engine Optimization Services Market
Major players in the global search engine optimization services market include Google, Bing, Baidu, Ask, Yahoo.
Search Engine Optimization Services Market Size
The search engine optimization services market size is expected to increase by 2022, significantly growing at a high CAGR during the forecast period. The growth in the search engine optimization services market is due to increase in rise in webpage development and content and growing awareness on digital media marketing.
However, the market for search engine optimization services is expected to face certain restraints from several factors such as negative search engine optimization techniques and duplicacy.
Search Engine Optimization Services Market Segmentation
The global search engine optimization services market is further segmented based on type and geography.
By Geography - The global search engine optimization is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America accounts for the largest share in the global search engine optimization market.
Trends in the Search Engine Optimization Market
Digital rates are declining as supply of ad space is growing rapidly. Mobile advertising rates have stayed steady and even if there is a slight increase in advertising rates, advertisers are finding value in the mobile space. Mobile advertising rates are low as compared to desktops as they have smaller screens but are expected to grow beyond other digital rates. For instance, Google has registered decrease in CPC (Cost per click), but its revenue has grown with the increase in internet users.
Potential Opportunities in the Search Engine Optimization Market
With increase in increase in mobile usage and internet penetration, the scope and potential for the global search engine optimization market is expected to significantly rise in the forecast period.
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