Smart Tourism Market Report 2026

Smart Tourism Market Overview

• Smart Tourism market size has reached to $25.08 billion in 2025 • Expected to grow to $44.23 billion in 2030 at a compound annual growth rate (CAGR) of 11.9% • Growth Driver: Growing Smartphone Penetration Fueling The Growth Of The Market Due To Increasing Mobile Access And Digital Engagement • Market Trend: Blockchain Platforms Enhance Secure Travel Experiences • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Smart Tourism Market?

Smart tourism refers to a technology-driven approach to travel and tourism that leverages digital tools, data analytics, and connected devices to improve the experiences of tourists, optimize resource management, and support sustainable and efficient operations for destinations and service providers. It focuses on creating personalized, convenient, and seamless travel experiences while enhancing the competitiveness of tourism businesses and cities. The main components of smart tourism are hardware, software, and services. Hardware refers to the physical parts of a computer or electronic device that perform its functions. It includes various types such as travel planning, tour guiding, hotel management, and navigation, and is supported by technologies including the internet of things (IoT), artificial intelligence (AI), augmented reality (AR) or virtual reality (VR), big data analytics, blockchain, cloud computing, and geospatial technologies. It finds applications in smart travel apps, global positioning system navigation systems, augmented reality tour guides, and smart hotel systems, serving end-users, including travel agencies, transportation, hospitality, and others.

What Is The Smart Tourism Market Growth Forecast?

The smart tourism market size is expected to see rapid growth in the next few years. It will grow to $44.23 billion in 2030 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to smart destination investments, personalized tourism demand, growth of digital infrastructure, sustainability driven tourism models, expansion of immersive travel technologies. Major trends in the forecast period include growth of smart travel applications, integration of ai based tourist services, expansion of smart hotel systems, rising adoption of iot enabled destinations, personalized travel experience solutions.

What Is The Driver Of The Smart Tourism Market?

The growing smartphone penetration is expected to propel the growth of the smart tourism market going forward. Smartphone penetration refers to the percentage of a population that owns or regularly uses a smartphone within a specific region or market. Increasing smartphone penetration rates are due to increasing internet accessibility, affordable devices, and growing demand for mobile digital services. Smartphone penetration enhances smart tourism by enabling seamless access to digital travel services, making it easier for tourists to plan and navigate their journeys. It improves engagement through mobile apps, personalized recommendations, and real-time information, enhancing overall travel convenience and experience. For instance, in October 2023, according to the GSM Association, a UK-based non-profit organization, nearly 4.3 billion people (53% of the global population) were using their own smartphones to access the internet, and approximately 80% of mobile internet users are now using 4G or 5G smartphones, reflecting an increase of 330 million people from 2022 to 2023. Therefore, the growing smartphone penetration is driving the growth of the smart tourism industry.

Key Players In The Global Smart Tourism Market

Major companies operating in the smart tourism market are TUI AG, Booking Holdings Inc., Expedia Group Inc., Airbnb Inc., Amadeus IT Group SA, Sabre Corporation, TripAdvisor Inc., Telefonica Tech SA, MakeMyTrip Ltd., Nearvana Inc., Bismart S.A., The TraveloPro Inc., Traveltek Group Ltd., Stayflexi Inc., Moca Technologies LLC, Cubic Corporation, LamasaTech Ltd., Mabrian Technologies SL, Imvizar Limited, Smartvel S.A., FlippARGo Technologies Pvt. Ltd.

Global Smart Tourism Market Trends and Insights

Major companies operating in the smart tourism market are focusing on developing technologically advanced solutions, such as blockchain-based platforms, to enhance secure, transparent, and seamless travel experiences for tourists. A blockchain-based platform is a technology framework that leverages a decentralized ledger to store and manage data or transactions in a secure, transparent, and tamper-proof manner, enabling trustless interactions between users. For instance, in January 2023, Telefónica Tech Inc., a Spain-based digital transformation services company, in collaboration with unBlock, a Spain-based digital innovation company, launched the first Web3 Smart Tourism platform, offering decentralized, tech-driven solutions for enhanced tourist engagement. This blockchain-based platform is designed to enhance the tourism ecosystem by integrating blockchain and Web3 technologies to provide greater transparency, security, and personalization in travel experiences. It enables tourism stakeholders such as hotels, travel agencies, and local businesses to create tokenized loyalty programs, improve customer engagement, and streamline digital interactions, thereby fostering smarter and more sustainable tourism experiences.

What Are Latest Mergers And Acquisitions In The Smart Tourism Market?

In December 2024, EHang Holdings Limited, a China-based aircraft business company, partnered with Zhejiang Sunriver Culture and Tourism Co. Ltd. to advance urban air mobility and smart tourism solutions. This partnership aims to establish an innovative model for smart tourism at scenic destinations through the use of autonomous aerial vehicles, enhancing visitor experiences and setting a standard for integrating technology with cultural tourism in China. Zhejiang Sunriver Culture and Tourism Co. Ltd. is a China-based tourism and cultural technology company that provides smart tourism.

What Defines the Smart Tourism Market?

The smart tourism market consists of revenues earned by entities by providing services such as smart booking and reservations, real-time information services, and digital payment solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The smart tourism market also includes sales of smart travel apps, smart transportation solutions, and tourist analytics platforms. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Smart Tourism Market Report 2026?

The smart tourism market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the smart tourism industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.