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Social Media Advertisement Global Market Report 2020-30: Covid 19 Implications and Growth

Starting Price : $ 4000.00 | Pages : 150 | Published : July 2020 | SKU CODE : 7578 | Format :


The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement.

The global social media advertisement market is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a compound annual growth rate (CAGR) of 18.8%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption and advertisements for essentials and health and hygiene products over social media have increased. The market is then expected to reach $221.01 billion in 2023 at a CAGR of 29.12%.

North America market was the largest market for social media advertisement in 2019. Asia Pacific is expected to be the fastest-growing market during the forecast period.

The social media advertising market covered in this market is segmented by advertisement type into microblogging, photo sharing, video sharing, others. It is also segmented by device into mobile, personal computers or laptops and by end-use industry into healthcare, automotive, retail, telecom, BFSI, others.

Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms in order to advertise their products and services. According to TheNextWeb’s article published in January 2019 on the Digital Trends 2019, internet users across the globe were 4.38 billion with 57% penetration in the total population in 2019. Moreover, social media users increased to 3.48 billion in January 2019, recording a growth of 9% or 288 million users, then in January 2018. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period.

Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in October 2018, lawmakers in Singapore proposed the stringent regulations to control fake news published on social media and internet platforms, which in turn is likely to impact the revenues generated by these channels. This move is expected to stimulate India to introduce similar regulations. This scenario is projected to hamper the expansion of social media advertisement market over the upcoming years.

The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company to enhance their product appearance in order to attract more users. For instance, Sephora has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if it works for them. This advancement will draw more audience and affect social media advertising positively.

In December 2019, Sprinklr, the unified front office company for modern channels, announced the acquisition of the social advertising business of Nanigans for an undisclosed amount. Nanigans social advertising business is a perfect complement to Sprinklr’s platform for customer experience management. This acquisition is expected to be the company’s definitive powerhouse in brand social advertising and managing annual ad spending of $1.5 billion on social media channels such as Facebook, Twitter and Instagram. Nanigans is a performance advertising software company based in the USA.

The major players covered in the social media advertisement  global market report are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc.(Reddit), Sina Corp (Sina Weibo).

The countries covered in the social media advertisement  global market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The regions covered in the social media advertisement  global market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

    1. Executive Summary

    2. Social Media Advertisement Market Characteristics

    3. Social Media Advertisement Market Size And Growth

    3.1. Global Social Media Advertisement Historic Market, 2015 - 2019, $ Billion

    3.1.1. Drivers Of The Market

    3.1.2. Restraints On The Market

    3.2. Global Social Media Advertisement Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion

    3.2.1. Drivers Of The Market

    3.2.2. Restraints On the Market

    4. Social Media Advertisement Market Segmentation

    4.1. Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Mircoblogging

    Photo Sharing

    Video Sharing

    Others

    4.2. Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Mobile

    Personal Computers or Laptops

    4.3. Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Healthcare

    Automotive

    Retail

    Telecom

    BFSI

    Others

    5. Social Media Advertisement Market Regional And Country Analysis

    5.1. Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    5.2. Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    6. Asia-Pacific Social Media Advertisement Market

    6.1. Asia-Pacific Social Media Advertisement Market Overview

    6.2. Asia-Pacific Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    7. China Social Media Advertisement Market

    7.1. China Social Media Advertisement Market Overview

    7.2. China Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

    8. India Social Media Advertisement Market

    8.1. India Social Media Advertisement Market Overview

    8.2. India Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    9. Japan Social Media Advertisement Market

    9.1. Japan Social Media Advertisement Market Overview

    9.2. Japan Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    10. Australia Social Media Advertisement Market

    10.1. Australia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    11. Indonesia Social Media Advertisement Market

    11.1. Indonesia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    12. South Korea Social Media Advertisement Market

    12.1. South Korea Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    13. Western Europe Social Media Advertisement Market

    13.1. Western Europe Social Media Advertisement Market Overview

    13.2. Western Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    14. UK Social Media Advertisement Market

    14.1. UK Social Media Advertisement Market Overview

    14.2. UK Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    15. Germany Social Media Advertisement Market

    15.1. Germany Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    16. France Social Media Advertisement Market

    16.3. France Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    17. Eastern Europe Social Media Advertisement Market

    17.1. Eastern Europe Social Media Advertisement Market Overview

    17.2. Eastern Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    18. Russia Social Media Advertisement Market

    18.1. Russia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    19. North America Social Media Advertisement Market

    19.1. North America Social Media Advertisement Market Overview

    19.2. North America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    20. USA Social Media Advertisement Market

    20.1. USA Social Media Advertisement Market Overview

    20.2. USA Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    21. South America Social Media Advertisement Market

    21.1. South America Social Media Advertisement Market Overview

    21.2. South America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    22. Brazil Social Media Advertisement Market

    22.1. Brazil Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    23. Middle East Social Media Advertisement Market

    23.1. Middle East Social Media Advertisement Market Overview

    23.2. Middle East Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    24. Africa Social Media Advertisement Market

    24.1. Africa Social Media Advertisement Market Overview

    24.2. Africa Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    25. Social Media Advertisement Market Competitive Landscape And Company Profiles

    25.1. Social Media Advertisement Market Competitive Landscape

    25.2. Social Media Advertisement Market Company Profiles

    25.2.1. Facebook, Inc.

    25.2.1.1. Overview

    25.2.1.2. Products and Services

    25.2.1.3. Strategy

    25.2.1.4. Financial Performance

    25.2.2. Twitter

    25.2.2.1. Overview

    25.2.2.2. Products and Services

    25.2.2.3. Strategy

    25.2.2.4. Financial Performance

    25.2.3. Pinterest, Inc.

    25.2.3.1. Overview

    25.2.3.2. Products and Services

    25.2.3.3. Strategy

    25.2.3.4. Financial Performance

    25.2.4. LinkedIn Corporation

    25.2.4.1. Overview

    25.2.4.2. Products and Services

    25.2.4.3. Strategy

    25.2.4.4. Financial Performance

    25.2.5. Google LLC (YouTube)

    25.2.5.1. Overview

    25.2.5.2. Products and Services

    25.2.5.3. Strategy

    25.2.5.4. Financial Performance

    26. Key Mergers And Acquisitions In The Social Media Advertisement Market

    27. Social Media Advertisement Market Trends And Strategies

    28. Social Media Advertisement Market Future Outlook and Potential Analysis

    29. Appendix

    29.1. Abbreviations

    29.2. Currencies

    29.3. Research Inquiries

    29.4. The Business Research Company

    29.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2015-2019, $ Billion
  • Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 3: Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 4: Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 5: Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 6: Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 7: Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 8: Asia-Pacific, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 9: China, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 10: India, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 11: Japan, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 12: Australia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 13: Indonesia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 14: South Korea, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 15: Western Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 16: UK, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 17: Germany, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 18: France, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 19: Eastern Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 20: Russia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 21: North America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 22: USA, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 23: South America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 24: Brazil, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 25: Middle East, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 26: Africa, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 27: Facebook, Inc. Financial Performance
  • Table 28: Twitter Financial Performance
  • Table 29: Pinterest, Inc. Financial Performance
  • Table 30: LinkedIn Corporation Financial Performance
  • Table 31: Google LLC (YouTube) Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2015-2019, $ Billion
  • Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 3: Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 4: Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 5: Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 6: Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 7: Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 8: Asia-Pacific, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 9: China, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 10: India, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 11: Japan, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 12: Australia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 13: Indonesia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 14: South Korea, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 15: Western Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 16: UK, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 17: Germany, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 18: France, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 19: Eastern Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 20: Russia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 21: North America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 22: USA, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 23: South America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 24: Brazil, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 25: Middle East, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 26: Africa, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 27: Facebook, Inc. Financial Performance
  • Figure 28: Twitter Financial Performance
  • Figure 29: Pinterest, Inc. Financial Performance
  • Figure 30: LinkedIn Corporation Financial Performance
  • Figure 31: Google LLC (YouTube) Financial Performance
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