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Social Media Subscription Global Market Report 2020-30: Covid 19 Implications and Growth

Starting Price : $ 4000.00 | Pages : 150 | Published : April 2020 | SKU CODE : 7401 | Format :


The social media subscription market includes the sales of subscriptions or related services through social media in the Media industry. Subscription business generates revenue by monthly or yearly payments received from customers to continue the access for a good or a service. The companies involved in subscription market are primarily engaged in sales of subscriptions or related services to customers in social media in the form of refill, customize and membership through cash on delivery or online payment methods to customers categorised as women, men and kids.

The global social media subscription market is expected to grow from $55.7 billion in 2019 to about $64 billion in 2020 as the Covid-19 pandemic is expected to boost the revenue of the subscription market as many countries are under lockdown and people are spending significant time on social media and availing several subscription options. The market is expected to stabilize and reach $103.7 billion at a CAGR of 16.8% through 2023.

The global subscription  market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the subscription market in 2019.

The subscription market covered in this report is segmented by type into refill, customize, membership. It is also segmented by payment mode into cash on delivery, online payments, by application into beauty & personal care, food & beverage, clothing & fashion, entertainment, health & fitness, others, by end users into adults, kids.

Customers worldwide are preferring to watch their favourite content as and when they wish to from any place which is increasing the popularity of online content streaming. To watch the favourite content online customers need to avail subscription to specific sites like Netflix, Amazon and more either in monthly or quarterly or yearly basis by paying certain amount for subscription. In 2018, a Canadian survey published states that all the ones surveyed had a minimum of one subscription, the respondents with two or more online streaming subscriptions with cable TV were 25% and without cable TV were 28%. In another survey conducted in America revealed that Americans prefer Netflix than TV to watch operas and movies. It also states that 53% preferred streaming TV shows and 56% online video streaming on monthly basis and only 46% prefer watching live TV. Among the young age group internet based streaming services have become the preferred choice which is expected to boost the market.

Customers stop subscribing to a service either voluntarily due to dissatisfaction from the service or involuntarily pertaining to payment issues termed as churn rate. The slight changes in churn rate can effect the business at the bottom line to a larger extent. Churn rate effects the monthly recurring revenue as customer takes the revenue while leaving, customer lifetime value which effects profitability and longevity and customer acquisition costs as the company spends to acquire the customer and if he/she churns before gaining the costs spend. In 2019, an analysis by subscription service Recurly states the overall churn rate for subscription market to be 5.6%. The B2B churn rate was 5.00% lower than B2C which was 7.05% and also the voluntary churn rate by customers was 4.21% higher than involuntary churn rate which was 1.39%. In 2019, Zuora Subscription Economy Index states that the range of churn rate observed was 16.2% for business services to 37.1% churn rate for media. The higher churn rate is expected to hinder the revenue generated by subscription market.

Social Media marketing is the use of social media platforms by the companies to increase sales, drive website traffic and market or promote their products or brands. The companies does social media management by posting content on their social media profiles, responding to the followers reviews or comments and publishing social media advertisements. In 2017, a survey conducted by Clutch reveals that almost 80% of the companies share original content over social media platforms among which the popular ones are Facebook (89%), Linkedin (83%), YouTube (81%) and Twitter (80%). About 58% of the B2C and 46% of B2B companies considered investing time and money in social media marketing worth. Written articles, videos and images are the three most attractive forms of marketing over social media platforms. The most adaptive and cost-effective way for small businesses is to market through social media marketing thus 97% of them are using social media to bring their brands and products to their customers.

In 2019, The Walt Disney a US-based mass media and entertainment company with business segments like media networks, parks experiences and products, studio entertainment and Direct to consumer, acquired 21st Century Fox for an amount of $71 Billion. The deal will place The Walt Disney company in a well positioned lead media company in this dynamic and transformative era and allows it to entertain their customers with high quality media, meet international footprint and will expand its direct-to-customer business. 21st Century Fox, a US-based mass media company specialises in Film production businesses, and mainly deals film and television industries.

Major players in the market are Dollar Shave Club, Inc., Blue Apron Holding Inc, Personalized Beauty Discovery Inc. (Ipsy), The Walt Disney Company, Hello Fresh, EdgeWell Personal Care (Harry's), PetSmart, Inc., Netflix, Flintobox, Nature Delivered Ltd (Graze)

Companies covered Dollar Shave Club, Inc.; Blue Apron Holding Inc; Personalized Beauty Discovery Inc. (Ipsy); The Walt Disney Company; Hello Fresh; EdgeWell Personal Care (Harry's); PetSmart, Inc.; Netflix; Flintobox; Nature Delivered Ltd (Graze); Amazon.Com, Inc

Countries covered are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

1) By Type: Refill; Customize; Membership 2) By Payment Mode: Cash on Delivery; Online Payments 3) By Application: Beauty & Personal Care; Food & Beverage; Clothing & Fashion; Entertainment; Health & Fitness; Others 4) By End Users: Adults; Kids

    1. Executive Summary

    2. Social Media Subscription Market Characteristics

    3. Social Media Subscription Market Size And Growth

    3.1. Global Social Media Subscription Historic Market, 2015 - 2019, $ Billion

    3.1.1. Drivers Of The Market

    3.1.2. Restraints On The Market

    3.2. Global Social Media Subscription Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion

    3.2.1. Drivers Of The Market

    3.2.2. Restraints On the Market

    4. Social Media Subscription Market Segmentation

    4.1. Global Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Refill

    Customize

    Membership

    4.2. Global Social Media Subscription Market, Segmentation By Payment Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Cash on Delivery

    Online Payments

    4.3. Global Social Media Subscription Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Beauty & Personal Care

    Food & Beverage

    Clothing & Fashion

    Entertainment

    Health & Fitness

    Others

    4.4. Global Social Media Subscription Market, Segmentation By End Users, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    Women

    Men

    Kids

    5. Social Media Subscription Market Regional And Country Analysis

    5.1. Global Social Media Subscription Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    5.2. Global Social Media Subscription Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    6. Asia-Pacific Social Media Subscription Market  

    6.1. Asia-Pacific Social Media Subscription Market Overview  

    6.2. Asia-Pacific Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    7. China Social Media Subscription Market  

    7.1. China Social Media Subscription Market Overview  

    7.2. China Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

    8. India Social Media Subscription Market  

    8.1. India Social Media Subscription Market Overview  

    8.2. India Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    9. Japan Social Media Subscription Market  

    9.1. Japan Social Media Subscription Market Overview  

    9.2. Japan Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    10. Australia Social Media Subscription Market  

    10.1. Australia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    11. Indonesia Social Media Subscription Market  

    11.1. Indonesia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    12. South Korea Social Media Subscription Market  

    12.1. South Korea Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    13. Western Europe Social Media Subscription Market  

    13.1. Western Europe Social Media Subscription Market Overview

    13.2. Western Europe Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    14. UK Social Media Subscription Market  

    14.1. UK Social Media Subscription Market Overview

    14.2. UK Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    15. Germany Social Media Subscription Market  

    15.1. Germany Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    16. France Social Media Subscription Market  

    16.3. France Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    17. Eastern Europe Social Media Subscription Market  

    17.1. Eastern Europe Social Media Subscription Market Overview

    17.2. Eastern Europe Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    18. Russia Social Media Subscription Market  

    18.1. Russia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    19. North America Social Media Subscription Market  

    19.1. North America Social Media Subscription Market Overview

    19.2. North America Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    20. USA Social Media Subscription Market  

    20.1. USA Social Media Subscription Market Overview

    20.2. USA Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    21. South America Social Media Subscription Market  

    21.1. South America Social Media Subscription Market Overview

    21.2. South America Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    22. Brazil Social Media Subscription Market  

    22.1. Brazil Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    23. Middle East Social Media Subscription Market  

    23.1. Middle East Social Media Subscription Market Overview

    23.2. Middle East Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    24. Africa Social Media Subscription Market  

    24.1. Africa Social Media Subscription Market Overview

    24.2. Africa Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

    25. Social Media Subscription Market Competitive Landscape And Company Profiles

    25.1. Social Media Subscription Market Competitive Landscape

    25.2. Social Media Subscription Market Company Profiles

    25.2.1. Dollar Shave Club, Inc.

    25.2.1.1. Overview

    25.2.1.2. Products and Services

    25.2.1.3. Strategy

    25.2.1.4. Financial Performance

    25.2.2. Blue Apron Holding Inc

    25.2.2.1. Overview

    25.2.2.2. Products and Services

    25.2.2.3. Strategy

    25.2.2.4. Financial Performance

    25.2.3. Personalized Beauty Discovery Inc. (Ipsy)

    25.2.3.1. Overview

    25.2.3.2. Products and Services

    25.2.3.3. Strategy

    25.2.3.4. Financial Performance

    25.2.4. The Walt Disney Company

    25.2.4.1. Overview

    25.2.4.2. Products and Services

    25.2.4.3. Strategy

    25.2.4.4. Financial Performance

    25.2.5. Hello Fresh

    25.2.5.1. Overview

    25.2.5.2. Products and Services

    25.2.5.3. Strategy

    25.2.5.4. Financial Performance

    26. Key Mergers And Acquisitions In The Social Media Subscription Market

    27. Social Media Subscription Market Trends And Strategies

    28. Social Media Subscription Market Future Outlook and Potential Analysis

    29. Appendix

    29.1. Abbreviations

    29.2. Currencies

    29.3. Research Inquiries

    29.4. The Business Research Company

    29.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2015-2019, $ Billion
  • Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 3: Global Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 4: Global Social Media Subscription Market, Segmentation By Payment Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 5: Global Social Media Subscription Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 6: Global Social Media Subscription Market, Segmentation By End Users, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 7: Global Social Media Subscription Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 8: Global Social Media Subscription Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 9: Asia-Pacific, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 10: China, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 11: India, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 12: Japan, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 13: Australia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 14: Indonesia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 15: South Korea, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 16: Western Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 17: UK, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 18: Germany, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 19: France, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 20: Eastern Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 21: Russia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 22: North America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 23: USA, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 24: South America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 25: Brazil, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 26: Middle East, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 27: Africa, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Table 28: Dollar Shave Club, Inc. Financial Performance
  • Table 29: Blue Apron Holding Inc Financial Performance
  • Table 30: Personalized Beauty Discovery Inc. (Ipsy) Financial Performance
  • Table 31: The Walt Disney Company Financial Performance
  • Table 32: Hello Fresh Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2015-2019, $ Billion
  • Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 3: Global Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 4: Global Social Media Subscription Market, Segmentation By Payment Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 5: Global Social Media Subscription Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 6: Global Social Media Subscription Market, Segmentation By End Users, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 7: Global Social Media Subscription Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 8: Global Social Media Subscription Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 9: Asia-Pacific, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 10: China, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 11: India, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 12: Japan, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 13: Australia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 14: Indonesia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 15: South Korea, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 16: Western Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 17: UK, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 18: Germany, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 19: France, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 20: Eastern Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 21: Russia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 22: North America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 23: USA, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 24: South America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 25: Brazil, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 26: Middle East, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 27: Africa, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Figure 28: Dollar Shave Club, Inc. Financial Performance
  • Figure 29: Blue Apron Holding Inc Financial Performance
  • Figure 30: Personalized Beauty Discovery Inc. (Ipsy) Financial Performance
  • Figure 31: The Walt Disney Company Financial Performance
  • Figure 32: Hello Fresh Financial Performance
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