The sports market includes establishments offering spectator sports and participatory sports. Spectator sports includes teams or clubs and independent athletes primarily involved in presenting sporting events before a paying audience. The owners of racing participants primarily involved in entering the participants into racing events or other spectator sports events and the sports trainers who are involved in providing specialized services to support participants in sports events or competitions are part of this industry.
The top five companies covered are Dallas Cowboys Football Club, Ltd, Manchester United plc ,Futbol Club Barcelona, S.L, Real Madrid C.F., and FC Bayern Munich AG. Dallas Cowboys Football Club, Ltd was the largest company in the sports market in 2017.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
Sports Market Size
The global sports market was valued at around $557 billion in 2017. North America was the largest region in the sports market in 2017, accounting for around 33% market share. The USA was the largest country in the market in 2017, accounting for around 25% market share.
Sports Market Trend
Sports organizers and race organizers are implementing mobile ticketing to provide hassle free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate the tickets using mobile phones. Event organizers production and distribution costs associated with traditional paper based ticketing channels is eliminated with the implementation of mobile ticketing. Apart from this, the data exchanged digitally through ticket transactions enables sports organizers to learn more about fans and generate insights to formulate marketing strategies from the database.
Sports Market Segmentation
Sports market is segmented into Participatory Sports and Spectator Sports.
Participatory Sports include sub sections of golf courses and country clubs, skiing facilities, marinas, fitness and recreational sports centers and bowling centers.
Spectator Sports include sub sections of sports teams and clubs, race tracks and other spectator sports.