The web content, search portals and social media market comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not include non-internet versions of published or broadcasted data. The data may be in a textual, audio or video form.
The global web content, search portals and social media market was valued at around $566 billion in 2017. North America was the largest region in the web content, search portals and social media market in 2017, accounting for around 30% market share. The USA was the largest country accounting for around 21% market share.
There has been a shift in music streaming from analog to digital. It has helped operators to cut costs by replacing the traditional operational systems using stations or satellites with internet. Also, people are shifting towards streaming music services by using online subscriptions and ad-plans and free services.
The top five companies covered are Google, Facebook, Tencent, Baidu and Netflix. Google was the largest company in the market.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The web content, search portals and social media market includes internet publishing and broadcasting content, internet search portals, and social media portals.
Internet publishing and broadcasting content includes entertainment sites like social media, gaming, comic book, art and travel publishing exclusively on the internet. Internet publishing and broadcasting also includes broadcasting on the internet in the form of audio or video like internet radio stations.
Internet search portals include operating web sites which provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. It includes internet search web sites and covers other additional Internet services such as e-mail, connections to other web sites, auctions, news, other limited content and serves as a home base for Internet users.
Social media portals enable customers to interact, create and share content and information. These portals enable users to share pictures, video and audio files. Website starts with building and uploading of websites. It also involves updating the associated webpages. The final step requires posting the content on these webpages online. The published content may be in the form of text, images, videos and other types of media.