Telecom Competitor Analysis in Germany
Our client was a German telecom operator and was trying to benchmark them with other competitors. They wanted us to give them porters five force model for telecom market in Germany. They also wanted a competitor analysis study consisting of company profiles with the following data: SWOT analysis Number of employees Subscriber base Pricing Basic financials
The deliverable was in the form of a word document that consisted of: Market characteristics Market trends Porters five force model for telecom market in Germany Competitor landscape Company profiles that include Brief profile SWOT analysis Number of employees Subscriber base Pricing Basic financials
Secondary Research Identified top ten telecom operators in Germany. Information required for these shortlisted companies was obtained through secondary sources. The secondary sources include company websites, financial filings, company marketing material, news and media, research and proprietary databases. Primary 20+ interviews conducted with these competitor companies as required. All calls recorded or carefully noted with the permission of the respondents. The report is built on information collected through primary and secondary sources and analysis done.
The report met their requirement of doing a comparative analysis of its competitors and taking necessary steps for future growth.