Customers For Corporate Banking In France
Our client from Germany was interested in understanding customers base in France for providing corporate banking services. In particular they wanted to know: Potential customers split by age, occupation and industry Services they are interested in Current market size, growth and forecast Market trends Competitor scenario View of executives from the industry
Research findings were delivered as a report including: Detailed findings on the market in France Market trends Top performing industries in France Potential customers estimation from each industry Market volume and market share Services required Highlights of all interviews
Primary Research 15 interviews conducted in France In depth interviews including both open questions and closed quantitative questions. Calls recorded or carefully noted with the permission of the respondent. Secondary Research Gathered information on top performing industries in France Each industry was evaluated in detail along with the needs of corporate banking services in those industries Competitor services were understood from the bank websites
The client used the study to develop a detailed strategy for customers from different industries. This study helped them to understand their needs in detail also.