Competitor Analysis Of After-Sales Services Of A Compressors Manufacturer
The client, a Japanese steel manufacturing company, wished to gain insights on the latest trends in after-sales services of a competitor’s non-general-purpose compressor business. The client intended to prepare a medium-to long-term strategy to strengthen its after-sales services business. For this, the client wanted to understand the following aspects of the target company’s compressor business – Trends in after-sales services of non-general-purpose compressors (rotating machines) such as screw compressors, centrifugal compressors, reciprocating compressors, and hydrogen compressors for hydrogen refueling stations Types of after-sales services offered Future strategies regarding after-sales service business Different ways to enhance after-sales services
Research findings were delivered to the client as a PowerPoint presentation covering – Latest trends in after-sales services of non-general-purpose compressors Types & potential types of after-sales service offerings Strategies adopted by the target company for data collection, encryption and analysis, including implementation of the company’s latest strategy towards its business ecosystem, value chain, customer relationship and sales management, and product development Comparison of the after-sales services related to compressors offered by the client and the target company Key approaches to enhance after-sales service revenues for the client and the unmet needs of key end-users from the target industries
We conducted research through: Primary research: 10+ interviews with senior executives working in the target company, and with customers of the target company Secondary research: We referred to resources such as industry associations, news sources and blogs, company filings, annual reports, and other publicly available information
The client was satisfied with the findings of our study. The client gained insights on the target competitor’s business and was able to devise strategies to strengthen its after-sales services business.