Market Entry Study For A Software Solution Provider

Requirement

The client, a supply chain software implementation company, wanted to understand the following – Potential market for its software product in India Potential customer segments Best approach to the market Opportunity to reposition the product from being a solely software testing tool to being a process testing tool

Solution

Research findings were delivered to the client as a custom report covering: Statistical breakdown and analysis of survey results Net interest score – proportion of respondents potentially interested in the client’s offering Feedback on the optimal price, position, promotion and placement Insightful quotes and references from specific customers Market entry strategy Conclusions and recommendations

Methodology

We conducted research through: Primary research: 50+ interviews with executives of logistics or supply chain companies in India Secondary research: We referred to resources such as industry associations, news sources and blogs, company filings, annual reports, and other publicly available information

Client Benefits And Feedback

The client was very satisfied with the findings of our study. The report helped the client to develop a market entry strategy in India.

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