The client wanted to understand the market for wake-up lights in the US, including information on the following – Market size Distribution channel split estimates Key competitors Key customer groups Assessment of market attractiveness
Research findings were delivered to the client as a custom report covering – Market characteristics Historic and forecast market size and growth in the US Market volumes by sales channels Market influencing factors Competitive landscape Product analysis Customer analysis Conclusions and recommendations
We conducted research through: Primary research 12+ interviews with leading lighting manufacturers and industry experts Secondary research: We referred to resources such as industry associations, news sources and blogs, company filings, annual reports, and other publicly available information
The client was very satisfied with the findings of our study. The client was able to understand the market potential in the US and was able to devise a market entry strategy