The client is a service provider to legal sector. The client wanted to address the long lasting challenged faced by lawyers and law firms such as mental health, drug, and alcohol addiction, poor leadership and management practices, lack of self-awareness, and lack of communication. In this phase the client wants to find out the total addressable market for their product along with the following:
• Market size of the digital, corporate health well-being industry
• Total addressable market
• Competitive landscape
• Benchmarking analysis for competitor products
• Market trends and key drivers and restraints
Research findings were delivered as a custom report including:
Market size and forecast segmented by user group
• Total addressable market for the client
• Competitive landscape and benchmarking analysis for the competitor products
• Key market drivers and restraints along with market trends
The following secondary sources were used for the study:
• Websites of companies engaged in addressing high earning professional’s well-being
• Domain-specific websites The Corporate Health and Well-being Association (CHWA) and others
• Workplace Well-being journals, corporate Well-being magazine (CWM)
• Relevant blogs, vlogs etc
• Digital health and well-being applications
Primary interviews were conducted with the following :
• Digital healthcare application providers
• Corporate well-being service providers
• Bloggers/experts/ commentators on well-being
• Experts/bloggers addressing high-earning personnel/ lawyers issues
Through this study the client gained insights on the addressable market for the client