Technology Checker spotlights findings from The Business Research Company’s Marketing Automation Global Market Report 2025.

Marketing technology ecosystems are becoming more sophisticated as brands seek greater personalization and performance visibility, a trend highlighted by Technology Checker through The Business Research Company’s Marketing Automation Market Report 2025. Marketing automation platforms enable organizations to orchestrate campaigns across channels, integrate customer data, and deliver tailored messaging at scale. The market is projected to reach $10.33 billion by 2029, driven by digital-first strategies and growing reliance on data-driven engagement. As customer expectations evolve, automation tools are helping marketers improve efficiency while maintaining relevance. This shift positions marketing automation as a core capability rather than a supplementary tool.
Marketing automation industry analysis report illustration