The Affiliate Tracking Software Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of affiliate tracking software has experienced significant growth lately. The market size is set to increase from $3.86 billion in 2024 to $4.3 billion in 2025, at a compound annual growth rate (CAGR) of 11.3%. The historical growth trend in the Affiliate Tracking Software market has been a rapid ascent.
The market for affiliate tracking software is projected to reach $6.53 billion by 2029, expanding at a compound annual growth rate (CAGR) of 11.0%.
Download Your Free Sample of the 2025 Affiliate Tracking Software Market Report and Uncover Key Trends Now!The drivers in the affiliate tracking software market are:
• Increasing reliance on data by businesses
• Small and medium enterprises leveraging affiliate marketing
• The rise of influencer marketing necessitating advanced tracking capabilities
• Growth in the number and diversity of affiliate networks.
The affiliate tracking software market covered in this report is segmented –
1) By Type: On-Premise, Cloud-Based
2) By Application: Small And Medium Enterprises, Large Enterprises
3) By End-User: Retailers, Advertisers, Publishers
The trends in the affiliate tracking software market are:
• Advanced analytics adoption is a major trend in the affiliate tracking software market.
• There is an emerging trend towards the adoption of dynamic commission models.
• Ai-enhanced fraud prevention is becoming more commonplace.
• IoT integration and advanced attribution models are shaping the future of the market.
The major players in the affiliate tracking software market are:
• Tipalti Inc.
North America was the largest region in the affiliate tracking software market in 2023