Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Air Care Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Projected Market Size of the Air Care Industry in 2024 and 2025?
The air care market has consistently expanded over the recent years. The market size increased from $14.29 billion in 2024 to $14.84 billion in 2025, experiencing a compound annual growth rate (CAGR) of 3.8%.
What Is the Projected Market Size of the Air Care Market in 2029?
The air care market is anticipated to reach a size of $19.24 billion by 2029, growing at a compound annual growth rate (CAGR) of 6.7%.
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What Are the Key Drivers of Air Care Market Growth?
The key Drivers in the air care market are:
• Increasing levels of pollution
• The necessity of air pollution control for public health
• Efforts towards climate change mitigation
• The need for improved air quality and environmental protection
What Are the Primary Segmentation Categories in the Air Care Market?
The air caremarket covered in this report is segmented –
1) By Product: Gel Air Fresheners, Electric Air Fresheners, Candle Air Fresheners, Spray Or Aerosol Air Fresheners, Liquid Air Fresheners, Other Products
2) By Price: Low, Medium, High
3) By Distribution Channel: Online, Offline
4) By Application: Rooms, Toilets, Other Applications
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What Are the Major Trends Shaping the Air Care Market in 2025 and Beyond?
The key trends in the air care market are:
• Product innovation is becoming a prevalent trend in the air care market.
• Many major companies in the market are focusing on developing unique products to fortify their market standing.
• For instance, many companies are introducing well-being inspired fragrances aiming to improve mood and encourage rejuvenation.
• Additionally, aesthetic considerations like nature-inspired color schemes and unique vessel shapes are gaining prominence in the market.
Who Are the Emerging Players in the Air Care Market?
The key players in the air care market are:
• The Procter & Gamble Company
• Unilever plc
• Henkel AG & Co. KGaA
• Kimberly-Clark Corporation
• Reckitt Benckiser Group Plc.
• S. C. Johnson & Son Inc
• Newell Brands Inc.
• The Clorox Company
• Westinghouse Electric Corporation
• Church And Dwight Co. Inc.
• Scentsy Inc.
• Godrej Consumer Products Ltd.
• Candle-lite Company
• Car-Freshener Corporation
• Farcent Enterprise Co. Ltd.
• Fresh Products LLC
• California Scents
• Beaumont Products Inc.
• Clean Control Corporation
• AromaTech
• Air Wick
• The Claire Manufacturing Company
• Odorchem Manufacturing Corp.
• Greenleaf Gifts
• The Beeswax Candle Co.
• Moso Natural
• Airance
• Aariapure Private Limited
• Hubmar Inc.
Which Regions Are Leading the Growth in the Global Air Care Market?
Europe was the largest region in the air care market in 2024
