Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company In response to fluctuating tariffs and geopolitical trade developments, the Ales Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
The ales market has experienced substantial growth over the past few years. The market, which was worth $20.82 billion in 2024, is projected to reach $22.14 billion in 2025, with a compound annual growth rate (CAGR) of 6.4%.
The Ales Global Market is projected to expand to a size of $28.15 billion by 2029. The market is anticipated to grow at a compound annual growth rate (CAGR) of 6.2%.
Download the Free Sample Now:The key drivers in the ales market are:
• The rise in sustainability and the use of locally sourced ingredients
• Health and wellness trends impacting consumer choices
• Innovations and advancement in brewing techniques
• Enhanced marketing, branding strategies, and the globalization of craft beer culture
The alesmarket covered in this report is segmented –
1) By Production: Macro Brewery, Micro Brewery, Craft Brewery
2) By Packaging: Bottles, Cans, Other Packaging
3) By Category: Popular Priced, Premium, Super Premium
4) By Distribution Channel: On-Trade, Off-Trade
The key trends in the ales market are:
• Sustainability and locally sourced ingredients are becoming increasingly influential in the ales market.
• Health and wellness trends are shaping the future of the ales market.
• Innovations in brewing techniques and strategies in marketing and branding are emerging trends.
• The globalization of craft beer culture, including aspects like low-alcohol and non-alcoholic ales, sustainable brewing practices, digital marketing, e-commerce, collaborative brews, and beer tourism, are seen as significant trends.
Major players in the ales market are:
• Anheuser-Busch InBev SA/NV
• Heineken N.V.
• Carlsberg A/S
• Diageo plc
• Sierra Nevada Brewing Co.
• United Breweries Group
• China Resources Snow Breweries Limited
• The Boston Beer Company Inc.
• Asahi Group Holdings Ltd.
• Beijing Yanjing Brewery Co. Ltd.
• Dogfish Head Craft Brewery Inc.
• Oettinger Brauerei GmbH
• Squatters Craft Beers
• D.G. Yuengling & Son Inc.
• Kirin Holdings Company Limited
• Molson Coors Beverage Company
• Sapporo Holdings Limited
• Tsingtao Brewery Co. Ltd.
• New Belgium Brewing Company Inc.
• Bell's Brewery Inc.
• Stone Brewing Co.
• The Brooklyn Brewery
• Lagunitas Brewing Company
• Deschutes Brewery & Public House
• Founders Brewing Co.
• Oskar Blues Brewery
• Goose Island Beer Company
• Magic Hat Brewing Company
• Harpoon Brewery LLC
• Full Sail Brewing Company
• Rogue Ales & Spirits
• Avery Brewing Co.
• Firestone Walker Brewing Company
• Odell Brewing Co.
• Victory Brewing Company
• Left Hand Brewing Company
Asia-Pacific was the largest region in the ales market in 2024