The Artificial Intelligence (AI) In Video Games Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The AI in video games industry has seen considerable growth in recent times. The market, which was valued at $2.24 billion in 2024, is set to increase to $2.9 billion in 2025, reflecting a CAGR of 29.5%.
The global market for artificial intelligence (AI) in video games is forecasted to reach $8.29 billion in size by 2029, expanding at a compound annual growth rate (CAGR) of 30.0%.
Download Your Free Sample of the 2025 Artificial Intelligence (AI) In Video Games Market Report and Uncover Key Trends Now!The key drivers in the artificial intelligence (ai) in video games market are:
• Growth in player analytics driving deeper understanding of gamer behaviours
• Rise of Virtual Reality (VR) and Augmented Reality (AR) gaming causing deeper immersion and unique experiences
• Growing popularity and accessibility of mobile gaming broadening the consumer base
• Expansion of cloud gaming making games more accessible and reducing need for high-end hardware.
The artificial intelligence (AI) in video games market covered in this report is segmented –
1) By Component: Hardware, Software, Service
2) By Technology: Machine Learning, Natural Language Processing, Computer Vision, Gesture Control, Other Technologies
3) By Genre: Action, Adventure, Puzzle, Simulation, Role Playing, Other Genres
The key trends in the artificial intelligence (ai) in video games market are:
• There is an increasing trend towards AI-powered personalized experiences in gaming.
• The integration of AI in game development tools is becoming prominent.
• Emergence of AI-generated content in video games is gaining traction.
• The expansion of AI-driven virtual assistants in gaming and enhanced realism with AI-generated graphics are key trends.
Major companies in the artificial intelligence (ai) in video games market are:
• Microsoft Corporation
• Tencent Holdings Limited
• NVIDIA Corporation
• Nintendo Co. Ltd.
• Teleperformance Nordic AB
• Bandai Namco Entertainment Inc.
• Electronic Arts Inc.
• Square Enix Holdings Co. Ltd.
• Inworld AI Inc.
• Ubisoft Entertainment SA
• Konami Holdings Corporation
• Unity Technologies Inc.
• Rival Theory Inc.
• Eidos-Sherbrooke Inc.
• Google DeepMind Technologies Limited
• Rockstar Games Inc.
• LeewayHertz Technologies Private Limited
• SideFX Software Inc.
• Heroz Inc.
• Osmo
• Leia Inc.
• Powder AI Inc.
• Titan AI Inc.
• Signality Inc.
• Latitude.io Inc.
• Markovate Inc.
• Bungie Inc.
• PrometheanAI Inc.
• DefinedCrowd Corporation
• Martian Lawyers Club
North-America was the largest region in the artificial intelligence (AI) in video games market in 2024