Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company In response to fluctuating tariffs and geopolitical trade developments, the Body Lotions Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
The market size for body lotions has been escalating quickly in the past few years. It was expected to increase from $78.94 billion in 2024 to $86.98 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 10.2%.
The Body Lotions market is projected to reach a value of $134.86 billion in 2029, growing at a compound annual growth rate (CAGR) of 11.6%.
Download the Free Sample Now:The key Drivers in the body lotions market are:
• Rapid growth in the millennial population
• Increase in customer base using cosmetic products
• Contribution of the cosmetics and personal care sector to the economy
• Millennial shopping habits and preferences for personal care products
The body lotionsmarket covered in this report is segmented –
1) By Type: Dry Skin Body Lotion, Oily Skin Body Lotion, Normal Skin Body Lotion, Other Types
2) By Application: Men, Women, Baby
3) By Channel: Direct Sales, Distributor
The key trends in the body lotions market are:
• A significant emerging trend is product innovation with items like concentrated body lotions that provide increased moisturizing effectiveness.
• There is a shift towards creating body lotions that cater to a variety of skin types.
• Companies are increasingly focusing on convenient and targeted hydration solutions for consumers.
• Sustainability in packaging, with a reduced use of plastic, is becoming a major trend.
The key players in the body lotions market are:
• Aveeno
• Cetaphil
• Olay
• Alba Botanica
• Avalon Organics
• Crabtree and Evelyn
• Hempz
• Murad LLC
• L'Oréal SA
• Unilever plc
• Beiersdorf AG
• Colgate-Palmolive Company
• Estée Lauder Companies Inc.
• Johnson and Johnson
• Avon Products Inc.
• Shiseido Company Limited
• Procter & Gamble Company
• Revlon Inc.
• CeraVe
• Avène
• Eucerin
• Vanicream
• EltaMD
• La Roche-Posay
• Jergens Inc.
• Kao Corporation
• Coty Inc.
• Henkel AG & Co. KGaA
• Natura & Co.
• Amway Corporation
• Oriflame Cosmetics Global SA
• Mary Kay Inc.
• Yves Rocher
• The Body Shop International Limited
• Bath & Body Works LLC
• Neutrogena Corporation
• Nivea
• Vaseline
Asia-Pacific was the largest region in the body lotion market in 2024