Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Bourbon Spirits Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Are the Expected Market Growth Rates for the Bourbon Spirits Market?
The Bourbon Spirits Global Market Report 2025 indicates that the market size for bourbon spirits has experienced significant growth recently. The market size is projected to increase from $8.29 billion in 2024 to $8.79 billion in 2025. This growth represents a compound annual growth rate (CAGR) of 6.1%.
What Are the Expected Market Growth Trends for the Bourbon Spirits Market Through 2029?
The Bourbon Spirits Global Market is projected to reach a size of $11.12 billion in 2029, with a compound annual growth rate (CAGR) of 6.0%.
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What Are the Key Business Drivers in the Bourbon Spirits Market Landscape?
The key drivers in the bourbon spirits market are:
• Increasing consumption of alcoholic beverages globally
• Changes in social norms leading to larger acceptance of alcohol consumption
• Increased marketing and availability facilitating easy access to alcoholic beverages
• Preference for bourbon spirits due to their rich, distinctive flavor
How Is the Bourbon Spirits Market Divided Across Key Categories?
The bourbon spiritsmarket covered in this report is segmented –
1) By Type: Barrel Select, Wheated, Barrel Finished, Other Types
2) By Alcohol By Volume (ABV): 40%-45%, 46%-55%, 56% And Above
3) By Distribution Channel: On-Trade, Off-Trade
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What Are the Ongoing Trends in the Bourbon Spirits Market?
The key trends in the bourbon spirits market are:
• Companies in the bourbon spirits market are focusing on product differentiation through innovative solutions such as wood-finished bourbon.
• The preference for unique and complex flavors is driving additional aging processes, such as in barrels previously used for other spirits or wines.
• Artisan bourbon companies are creating specially designed tasting sets that can be enjoyed at home, indicating increasing consumer interest in tasting experiences.
• Meticulous crafting processes, including the use of unique wood staves inserted into the original American Oak barrels, are becoming a noteworthy trend in the bourbon spirits market.
Which Companies are Expanding in the Bourbon Spirits Industry?
Major players in the bourbon spirits market are:
• Suntory Holdings Limited
• Brown-Forman Corporation
• Sazerac Company Inc
• MGP Ingredients Inc
• Jack Daniel’s
• Jim Beam
• Buffalo Trace
• Angel's Envy
• Heaven Hill Brands
• Four Roses
• Maker’s Mark
• Bardstown Bourbon Company
• Laws Whiskey House
• Woodford Reserve
• Bulleit Bourbon
• Old Forester
• Knob Creek
• Conecuh Brands LLC
• Distiller’s Way LLC
• Evan Willaims
• Jos. A. Magnus & Co
• Nashville Barrel Company
• Michters Distillery LLC
• Wyoming Whiskey Inc
• Willett Distillery
Which is the Largest Region the Global Bourbon Spirits Market?
Europe was the largest region in the bourbon spirits market in 2024
