The Brand Licensing Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Brand Licensing Market?
The size of the brand licensing market has seen robust growth over the past years. The market size is expected to increase from $295.26 billion in 2024 to $312.79 billion in 2025, registering a compound annual growth rate (CAGR) of 5.9%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Brand Licensing Industry?
The Brand Licensing Global Market is predicted to expand to $390.83 billion by the year 2029, with a compound annual growth rate (CAGR) of 5.7%.
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What are the Key Growth Drivers Fueling the Brand Licensing Market?
The key drivers in the brand licensing market are:
• Increasing demand for digital content licensing
• Expansion of virtual branding activities
• Rising trends of corporate brand extensions
• Increase in celebrity endorsements driving brand recognition
Global Market Segmentation: Identifying Major Brand Licensing Industry Segments
The brand licensing market covered in this report is segmented –
1) By Types: Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types
2) By Application: Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications
3) By End-user: Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories
Subsegments:
1) By Apparels: Casual Wear, Sportswear, Footwear, Innerwear, Kidswear, Formal Wear
2) By Toys: Action Figures, Dolls And Plush Toys, Educational Toys, Board Games And Puzzles, Electronic Toys, Collectibles
3) By Accessories: Watches, Bags And Backpacks, Eyewear, Jewelry, Footwear Accessories, Headwear
4) By Home Decoration: Furniture, Wall Art And Posters, Bedding And Linens, Kitchenware, Lighting, Rugs And Carpets
5) By Software Or Video Game: PC And Console Games, Mobile Games, Virtual Reality (VR) And Augmented Reality (AR) Games, Educational Software, Game Merchandise, Subscription-based Gaming
6) By Food And Beverage: Packaged Foods, Beverages, Confectionery And Snacks, Dairy Products, Frozen Foods, Fast Food Chains
7) By Other Types: Automobiles, Theme Parks And Attractions, Stationery And School Supplies, Fitness And Sports Equipment, Beauty And Personal Care, Pet Products
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What are the emerging Trends Shaping the Future of the Brand Licensing Market?
The key trends in the brand licensing market are:
• Technological advancements are shaping the future of the brand licensing market.
• A trend toward AI-powered licensing solutions is emerging.
• Blockchain technology is being increasingly used for brand protection.
• There is a growing integration of Non-Fungible Tokens (NFTs) in licensing, as well as a trend towards hybrid licensing models.
Who Are the Top Competitors & Leading Players in the Brand Licensing Market?
Major players in the brand licensing market are:
• General Motors
• The Walt Disney Company
• Procter & Gamble
• Warner Media Inc.
• Paramount Global
• Electrolux
• Major League Baseball
• National Football League
• The Pokémon Company International
• PVH Corp.
• Hasbro Inc.
• Ferrari
• Meredith Corporation
• Learfield IMG College
• Sanrio Co. Ltd.
• Authentic Brands Group
• Sequential Brands Group
• Iconix Brand Group
• BlueStar Alliance
• Universal Brand Development
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the brand licensing market in 2024
