Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Breakfast Cereal Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
How Will the Breakfast Cereal Market Grow Between 2024 and 2025?
The breakfast cereal market size has grown steadily in recent years. It will grow from $63.08 billion in 2024 to $65.62 billion in 2025 at a compound annual growth rate (CAGR) of 4.0%. The growth in the historic period can be attributed to consumer shift to convenient breakfast options, advertising and branding campaigns, health and nutritional awareness, packaging and portability, cultural and regional breakfast habits.
How Much Will the Breakfast Cereal Market Be Worth in 2029?
The Breakfast Cereal Global Market is projected to reach a market size of $78.82 billion in 2029, growing at a Compound Annual Growth Rate (CAGR) of 4.7%.
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Which Breakfast Cereal Market Drivers Are Linked to Revenue Growth?
The key drivers in the breakfast cereal market are:
• Falling prices of crops due to overcapacity
• Low raw material costs for food and beverage companies
• Higher profit margins for breakfast and cereal manufacturers
• Ability for food and beverage companies to increase their productivity.
Which Segments Are Expected to Grow in the Breakfast Cereal Market?
The breakfast cerealmarket covered in this report is segmented –
1) By Type: Oats Breakfast Cereal, Grains Breakfast Cereal, Other Breakfast Cereal
2) By Product: Ready-To-Eat (RTE), Hot Cereals
3) By Packaging: Boxes, Pouches, Other Packaging
4) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, E-Commerce, Other Distribution Channels
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What Are The Key Trends Impacting Growth In The Global Breakfast Cereal Market?
The key trends in the breakfast cereal market are:
• There is a growing trend of robotics and automation technology adoption by breakfast cereal manufacturing companies.
• The use of automation is significantly increasing production efficiency by reducing cycle time and maximizing output.
• The implementation of automation and robotics contributes to improving plant conditions, lowering contamination, and minimizing human interaction.
• The incorporation of collaborative robots or semi-autonomous robots in packaging and other processes is on the rise within the industry.
Who Are the Key Competitors in the Global Breakfast Cereal Market?
Major players in the breakfast cereal market are:
• Nestlé S.A.
• PepsiCo Inc.
• Abbott Nutrition
• The Kraft Heinz Company
• Associated British Foods plc
• General Mills Inc.
• Kellanova
• The Campbell Soup Company
• Post Holdings Inc.
• The Jordans & Ryvita Company Ltd.
• The Oetker Group
• The Quaker Oats Company
• TreeHouse Foods
• Calbee Inc.
• B&G Foods Inc.
• The Hain Celestial Group Inc.
• MOM Brands Company
• McKee Foods Corporation
• Cereal Partners Worldwide S.A.
• Grain Millers Inc.
• Weetabix Limited
• Nature's Path Foods Inc.
• Back to Nature's Food Company LLC
• Carman's Fine Foods
• Bob's Red Mill Natural Foods Inc.
• Bagrrys's India Limited
• Freedom Foods Group Limited
• The Muesli Company Pty Limited
• Nature's Best Inc.
• The Great Canadian Cereal Company Ltd.
• Attune Foods
• Malt-O-Meal
• Roman Meal Company
Where Is the Breakfast Cereal Market Growing Fastest Between 2025 and 2029?
Asia-Pacific was the largest region in the breakfast cereal market in 2024
