The Car Air Freshener Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market for car air fresheners has been seeing firm growth recently, expanding from $2.45 billion in 2024 to reach $2.58 billion by 2025. The compound annual growth rate (CAGR) during this period is 5.5%.
The car air freshener market is projected to reach $3.16 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.2%.
Download Your Free Sample of the 2025 Car Air Freshener Market Report and Uncover Key Trends Now!The drivers in the car air freshener market are:
• Rising disposable incomes
• e-commerce expansion
• Lifestyle changes causing increased time spent in cars
• Influence of social media on Consumer behaviour
The car air freshener market covered in this report is segmented –
1) By Product Type: Clip-On, Plug-Ins, Spray Or Aerosol, Paper, Hanging, Other Product Types
2) By Product Form: Crystal, Foam, Gel, Liquid, Powder, Other Product Forms
3) By Fragrance: Scented, Unscented
4) By Sales Channel: Hypermarkets Or Supermarkets, Convenience Stores, Departmental Stores, Independent Stores, Online Retailers, Other Sales Channels
5) By End-User: Sports Car, Mid-Range Car, SUV, Other End-Users
The trends in the car air freshener market are:
• There is a notable introduction of new fragrances and innovative designs in the car air freshener market.
• Consumers are favoring easy-to-use and convenient products.
• Customized air fresheners are gaining popularity in the market.
• There is an increasing demand for premium, luxury, sustainable, and biodegradable car air fresheners.
The major players in the car air freshener market are:
• Procter & Gamble Co.
Europe was the largest region in the car air freshener market in 2023