The Cloud Advertising Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The cloud advertising market has seen substantial growth in recent years. The market size is expected to increase from $85.93 billion in 2024 to $93.15 billion in 2025, with a compound annual growth rate (CAGR) of 8.4%.
The anticipated market size for the Cloud Advertising Global Market by 2029 is projected to be $162.02 billion, with a compound annual growth rate (CAGR) of 14.8%.
Download Your Free Sample of the 2025 Cloud Advertising Market Report and Uncover Key Trends Now!The key drivers in the cloud advertising market are:
• Increased use of artificial intelligence in advertising
• Growth of programmatic advertising
• Emergence of augmented reality (AR) advertising
• Enhancement of personalization and cross-device targeting
The cloud advertising market covered in this report is segmented –
1) By Type: Public Cloud, Private Cloud, Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users
The key trends in the gaming market are:
• The dominance of video advertising is an emerging trend in the global cloud advertising market.
• There is an evolution towards native advertising being observed.
• Voice search optimization is becoming a significant factor shaping the market.
• The impact of 5G technology and sustainability initiatives in advertising are also defining trends.
Major companies in the cloud advertising market are:
• Amazon Web Services Inc.
• Adobe Systems Incorporated
• Salesforce Inc.
• SAP SE
• International Business Machines Corporation
• Oracle Corporation
• Google LLC
• Imagine Communications
• Marin Software Inc.
• Rackspace Technology Inc.
• Microsoft Corporation
• Viant Technology LLC
• Hewlett Packard Enterprise Development LP
• Sprinklr Inc.
• InMobi
• Acquia Inc.
• Dell Inc.
• Kubient Inc.
• Demandbase Inc.
• Experian Information Solutions Inc.
• Sitecore
• MediaMath Inc.
• Nielsen Holdings plc
• Pegasystems Inc.
• Sailthru
• FICO (Fair Isaac Corporation)
• HubSpot Inc.
• AdRoll Group (Nextroll Inc.)
• Roku Inc.
North America was the largest region in the cloud advertising market in 2024