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Global Cookie And Cracker Market Dynamics: Demand Drivers, Challenges, and Growth Path to 2029

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the Cookie And Cracker Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Is the Forecasted Market Size and CAGR for the Cookie And Cracker Market?

The cookie and cracker market size has grown steadily in recent years. It will grow from $99.82 billion in 2024 to $102.8 billion in 2025 at a compound annual growth rate (CAGR) of 3.0%. The growth in the historic period can be attributed to consumer preferences, economic conditions, marketing and branding, ingredients and health trends, globalization and cultural influences.

What Is the Forecasted CAGR for the Cookie And Cracker Market by 2029?

The global cookie and cracker market is anticipated to reach a market size of $118.18 billion by 2029, growing at a compound annual growth rate (CAGR) of 3.5%.

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What Are the Market Drivers in the Cookie And Cracker Industry?

The key drivers in the cookie and cracker market are:

• The rising consumer demand for bakery products
• Adjustments by bakery producers to fit changing consumer preferences, like lower-fat and higher-nutritional-value food items
• High-caloric and nutritional benefits of these foods
• The forecasted increase in retail sales of baked goods

What Is the Segment-Wise Breakdown of the Cookie And Cracker Market?

The cookie and crackermarket covered in this report is segmented –
1) By Type: Cookies, Crackers
2) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Specialty Stores, Online Stores
3) By Application: Restaurants, Home, Other Applications

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Which Emerging Trends Are Driving Growth in the Cookie And Cracker Sector?

The key trends in the cookie and cracker market are:

• Product innovation is becoming a key trend in the cookies and crackers market.
• Many major companies are creating new products to maintain their market share.
• Mergers and collaborations are becoming common as businesses seek new opportunities.
• The trend of adopting unique flavors and ingredients to differentiate products is rising.

Which Companies Are Dominating the Cookie And Cracker Market in Terms of Revenue?

Major players in the cookie and cracker market are:

• Mondelez International
• Nestle S.A
• PepsiCo Inc.
• General Mills Inc.
• Grupo Bimbo S.A.B. de C.V.
• Kellanova
• Ferrero Group
• Pladis Global
• The Hershey Company
• Yamazaki Baking Co., Ltd.
• Campbell Soup Company
• ITC Limited
• Meiji Holdings Co., Ltd.
• United Biscuits Ltd.
• Flowers Foods Inc.
• Parle Products Pvt. Ltd.
• Britannia Industries Limited
• Délifrance
• Hostess Brands Inc.
• Premier Foods Group Limited
• Lotus Bakeries
• Kambly SA
• Sara Lee Frozen Bakery
• Burton's Biscuit Company
• Walkers Shortbread Ltd.
• Naturell Pvt. Limited
• Interstate Bakeries Corp.
• M.Y. San Corporation
• Munchy Food Industries Sdn. Bhd.

What Are the Regions Driving Demand in the Cookie And Cracker Market?

Europe was the largest region in the cookie and cracker market in 2024

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