The Cruelty-Free Makeup Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The global market for cruelty-free makeup has seen substantial growth in the past few years. In terms of value, it will escalate from $6.35 billion in 2024 to an anticipated $6.88 billion in 2025, advancing at a CAGR of 8.4%.
The global cruelty-free makeup market is projected to reach a value of $8.92 billion by 2029, progressing at a compound annual growth rate (CAGR) of 6.7%.
Download Your Free Sample of the 2025 Cruelty-Free Makeup Market Report and Uncover Key Trends Now!The key drivers in the cruelty-free makeup market are:
• Expansion of health-conscious consumer base
• Integration of plant-based alternatives in makeup products
• Diversification of cruelty-free makeup product applications
• Emphasis on clean and sustainable sourcing methods
The cruelty-free makeup market covered in this report is segmented –
1) By Product Type: Cruelty Free Facial Makeup, Cruelty Free Eye Makeup, Cruelty Free Lip Makeup, Cruelty Free Nail Makeup
2) By Customer Orientation: Women, Unisex, Men, Kids
3) By Sales Channel: Modern Trade, Specialty Store, Salons And Spa, Departmental Stores, Convenience Stores, Online Stores
The key trends in the cruelty-free makeup market are:
• There is a trend towards incorporating plant-based alternatives in makeup products.
• The importance being placed on clean and sustainable sourcing is shaping the market.
• Innovation in product formulations and processing technologies is becoming a notable trend.
• The market is influenced by the rise of e-commerce and direct-to-consumer trends.
Major companies in the cruelty-free makeup market are:
• Unilever PLC
• L'Oréal S.A.
• Estée Lauder Companies Inc.
• Ulta Beauty Inc.
• bareMinerals
• e.l.f. Beauty Inc.
• Tarte Inc.
• Kendo Holdings Inc.
• Juice Beauty
• A.W. Faber-Castell Cosmetics GmbH
• Axiology Beauty
• theBalm Cosmetics
• Milani Cosmetics
• Pacifica Beauty LLC
• Urban Decay Cosmetics LLC
• Ere Perez Natural Cosmetics Pty Ltd.
• Gabriel Cosmetics Inc.
• Au Naturale Cosmetics
• Catrice Cosmetics
• blInc.
• Absolution Cosmetics
• Clove + Hallow LLC
• Lily Lolo
• Elate Cosmetics
• MO MI BEAUTY
• Anastasia Beverly Hills
• Hynt Beauty
• Gressa Skin
• Inika Organic
• Emma Jean Cosmetics Inc.
North America was the largest region in the cruelty-free makeup market in 2024