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Cruelty-Free Makeup Market 2025: Detailed Insights into Market Size and Future Growth

28 May, 2025

The Cruelty-Free Makeup Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.

What are the Historical Growth Trends in the Cruelty-Free Makeup Market?

The global market for cruelty-free makeup has seen substantial growth in the past few years. In terms of value, it will escalate from $6.35 billion in 2024 to an anticipated $6.88 billion in 2025, advancing at a CAGR of 8.4%.

What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Cruelty-Free Makeup Industry?

The global cruelty-free makeup market is projected to reach a value of $8.92 billion by 2029, progressing at a compound annual growth rate (CAGR) of 6.7%.

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What are the Key Growth Drivers Fueling the Cruelty-Free Makeup Market?

The key drivers in the cruelty-free makeup market are:

• Expansion of health-conscious consumer base
• Integration of plant-based alternatives in makeup products
• Diversification of cruelty-free makeup product applications
• Emphasis on clean and sustainable sourcing methods

Global Market Segmentation: Identifying Major Cruelty-Free Makeup Industry Segments

The cruelty-free makeup market covered in this report is segmented –
1) By Product Type: Cruelty Free Facial Makeup, Cruelty Free Eye Makeup, Cruelty Free Lip Makeup, Cruelty Free Nail Makeup
2) By Customer Orientation: Women, Unisex, Men, Kids
3) By Sales Channel: Modern Trade, Specialty Store, Salons And Spa, Departmental Stores, Convenience Stores, Online Stores

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What are the Emerging Trends Shaping the Future of the Cruelty-Free Makeup Market?

The key trends in the cruelty-free makeup market are:

• There is a trend towards incorporating plant-based alternatives in makeup products.
• The importance being placed on clean and sustainable sourcing is shaping the market.
• Innovation in product formulations and processing technologies is becoming a notable trend.
• The market is influenced by the rise of e-commerce and direct-to-consumer trends.

Who Are the Top Competitors & Leading Players in the Cruelty-Free Makeup Market?

Major companies in the cruelty-free makeup market are:

• Unilever PLC
• L'Oréal S.A.
• Estée Lauder Companies Inc.
• Ulta Beauty Inc.
• bareMinerals
• e.l.f. Beauty Inc.
• Tarte Inc.
• Kendo Holdings Inc.
• Juice Beauty
• A.W. Faber-Castell Cosmetics GmbH
• Axiology Beauty
• theBalm Cosmetics
• Milani Cosmetics
• Pacifica Beauty LLC
• Urban Decay Cosmetics LLC
• Ere Perez Natural Cosmetics Pty Ltd.
• Gabriel Cosmetics Inc.
• Au Naturale Cosmetics
• Catrice Cosmetics
• blInc.
• Absolution Cosmetics
• Clove + Hallow LLC
• Lily Lolo
• Elate Cosmetics
• MO MI BEAUTY
• Anastasia Beverly Hills
• Hynt Beauty
• Gressa Skin
• Inika Organic
• Emma Jean Cosmetics Inc.

Regional Dominance: Which Area Leads the Global Cruelty-Free Makeup Market?

North America was the largest region in the cruelty-free makeup market in 2024

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