The Deodorants Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Deodorants Market?
The deodorants market has experienced significant growth recently. The market size was $27.41 billion in 2024 and is projected to increase to $29.3 billion in 2025, with a compound annual growth rate (CAGR) of 6.9%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Deodorants Industry?
The Deodorants Global Market is expected to reach a market size of $37.79 billion in 2029, growing at a compound annual growth rate (CAGR) of 6.6%.
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What are the Key Growth Drivers Fueling the Deodorants Market?
The key drivers in the deodorants market are:
• Rising consumer demand for natural and sustainable deodorant formulations
• Growing awareness and emphasis on personal hygiene and wellness
• Innovations in deodorant packaging and application formats
• Inclusion of gender-neutral products and influence of e-commerce platforms in customer purchasing decisions
Global Market Segmentation: Identifying Major Deodorants Industry Segments
The deodorants market covered in this report is segmented –
1) By Product: Spray, Roll-On, Cream, Other Product
2) By Packaging Material: Metal, Plastic, Other Packaging Material
3) By Distribution Channel: Super markets Or Hyper markets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Other Distribution Channel
4) By End-User: Men, Women, Other End User
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What are the Emerging Trends Shaping the Future of the Deodorants Market?
The key trends in the deodorants market are:
• The rising consumer demand for natural and sustainable deodorant formulations is shaping the market.
• The increasing adoption of deodorants with antibacterial and antiperspirant properties is a key trend.
• Technological advancements in the formulation and the development of innovative packaging and convenient application formats are significant trends.
• An increased emphasis on gender-neutral and inclusive product offerings and a broader range of scents tailored to diverse preferences is impacting the market.
Who Are the Top Competitors & Leading Players in the Deodorants Market?
Major companies in the deodorants market are:
• L'Oreal SA
• Christian Dior SE
• The Procter & Gamble Company
• Unilever PLC
• Adidas AG
• Henkel AG & Co KGaA
• Colgate-Palmolive Company
• The Estée Lauder Companies Inc.
• Kao Corporation
• Church & Dwight Co Inc.
• Coty Inc.
• Burberry Limited
• Calvin Klein Inc.
• Avon Products Inc.
• Giorgio Armani SpA
• Lion Corporation
• Revlon Inc.
• Godrej Consumer Products Limited
• Beiersdorf AG
• Benetton Group Srl
• Cavinkare Private Limited
• EO Products Inc.
• Each & Every
• Erbaviva LLC
• Spirit Nest LLC
Regional Dominance: Which Area Leads the Global Deodorants Market?
Europe was the largest region in the deodorants market in 2024
