The Digital Video Advertising Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Digital Video Advertising Market?
The market size of digital video advertising has witnessed tremendous growth in recent years. The market value is projected to increase from $104.65 billion in 2024 to $140.18 billion in 2025, growing at a compound annual growth rate (CAGR) of 34.0%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Digital Video Advertising Industry?
The market size for digital video advertising is expected to reach $458.37 billion in 2029, with a compound annual growth rate (CAGR) of 34.5%.
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What are the Key Growth Drivers Fueling the Digital Video Advertising Market?
The key drivers in the digital video advertising market are:
• Increased usage of smart TVs and connected devices
• Proliferation of interactive video formats
• Rise in programmatic advertising
• Globalization and vertical-specific content availability
Global Market Segmentation: Identifying Major Digital Video Advertising Industry Segments
The digital video advertising market covered in this report is segmented –
1) By Advertisement Type: Linear Video Ad, Nonlinear Video Ad, In Stream Video Ad, Out Stream Video Ad, Other Advertisement Types
2) By Platform: Desktops, Mobile Devices, Tablets, Smart TV, Gaming Consoles, Bill Boards, Other Platforms
3) By End-User: Retail And E-Commerce, Automotive, BFSI, IT And Telecommunication, Consumer Goods And Electronics, Media And Entertainment, Government, Other End Users
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What are the Emerging Trends Shaping the Future of the Digital Video Advertising Market?
The key trends in the digital video advertising market are:
• AI for ad optimization is a prevailing future trend in the digital video advertising market.
• 360-degree and virtual reality (VR) video ads are emerging as a significant trend.
• The use of user-generated content (UGC) in video ads is a growing trend.
• Measuring and attribution metrics along with cross-channel marketing are projecting as critical trends shaping the market.
Who Are the Top Competitors & Leading Players in the Digital Video Advertising Market?
Major companies in the digital video advertising market are:
• Google LLC
• Verizon Media
• Comcast
• Meta Platforms Inc.
• Tencent Holdings Ltd
• ByteDance Ltd
• Amazon Advertising
• LinkedIn Corporation
• Snap Inc.
• Twitter Inc.
• Hulu Ad Manager
• Roku Inc.
• Pinterest Inc.
• The Trade Desk Inc.
• Youku Tudou Inc
• Vimeo Ads
• Tremor International Ltd
• Samsung Ads
• PubMatic Inc.
• PubMatic
• Viant Technology LLC
• Tubi Advertising
• InMobi
• Conversant LLC
• ZypMedia
• Adobe Advertising Cloud
• Smaato
• OpenX
• AdColony
• Magnite Inc.
• Criteo S.A.
• AdRoll
• Amobee
• Adform
• Unity Technologies
• Kargo Global Inc.
• Unity Ads
Regional Dominance: Which Area Leads the Global Template Market?
North America will be the largest region in the digital video advertising market in 2024
