The Electric Facial Cleansing Brush Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for electric facial cleansing brushes has significantly expanded in the past years, increasing from $9.75 billion in 2024 to $10.75 billion in 2025. This has been at a compound annual growth rate (CAGR) of 10.2%.
The electric facial cleansing brush market is projected to reach a size of $15.74 billion in 2029, with a compound annual growth rate (CAGR) of 10.0%.
Download Your Free Sample of the 2025 Electric Facial Cleansing Brush Market Report and Uncover Key Trends Now!The drivers in the electric facial cleansing brush market are:
• Rising popularity of skincare devices
• Increased awareness about skincare routines
• Growth in disposable incomes
• Market expansion into emerging regions
The electric facial cleansing brush market covered in this report is segmented –
1) By Brush Type: Bristle Brush, Silicone Brush
2) By Price Range: Economy, Mid- Range, Premium
3) By Technology: Sonic, Rotating
4) By Distribution Channel: Wholesalers Or Distributor, Hypermarkets Or Supermarkets, Multi-Brand Stores, Independent Electronic Stores, Online Retailers, Other Distribution Channels
5) By Application: Commercial, Household
The trends in the electric facial cleansing brush market are:
• The integration of artificial intelligence and smart technologies in product designs is an emerging trend.
• Sonic and ultrasonic technology is increasingly being utilized in electric facial cleansing brushes.
• There is a growing trend towards the use of eco-friendly and biodegradable materials in product manufacturing.
• The use of eco-friendly packaging is also becoming increasingly popular in the industry.
The major players in the electric facial cleansing brush market are:
• Panasonic Corporation
• L'Oreal SA
North America was the largest region in the electric facial cleansing brush market in 2023