Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Energy Drinks Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Are the Expected Market Growth Rates for the Energy Drinks Market?
The energy drinks market size has grown strongly in recent years. It will grow from $67.64 billion in 2024 to $72.23 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to marketing and branding, changing lifestyles, innovations in formulations, sports and fitness trends, distribution channels.
What Are the Expected Market Growth Trends for the Energy Drinks Market Through 2029?
The global energy drinks market is projected to reach a market size of $96.08 billion by 2029, growing at a compound annual growth rate (CAGR) of 7.4%.
Download the Free Sample Now:
What Are the Key Business Drivers in the Energy Drinks Market Landscape?
The key drivers in the energy drinks market are:
• Expansion of the e-commerce industry
• Ability to reach a broader market
• Increase in convenience for consumers while purchasing energy drinks
• The diverse range of product availability online
How Is the Energy Drinks Market Divided Across Key Categories?
The energy drinksmarket covered in this report is segmented –
1) By Product Type: Drinks, Shots, Mixers
2) By Packaging: Bottle, Can, Other Packagings
3) By Distribution Channel: Convenience Store, Supermarket Or Hypermarket, Pharmacies Or Health Stores, Online Retail
Explore the Complete Market Report:
What Are the Ongoing Trends in the Energy Drinks Market?
The key trends in the energy drinks market are:
• There is an increasing focus on creating energy drinks that not only provide energy but also promote cognitive performance.
• Energy drinks are incorporating functional benefits such as improved mental clarity, hydration, and sustained energy.
• The introduction of new energy drink lines with specific functions such as enhancing mental clarity and concentration is an emerging trend.
• The development of energy drinks targeted at consumers' daily activities such as work, studying, or gaming is becoming increasingly prevalent.
Which Companies are Expanding in the Energy Drinks Industry?
Major players in the energy drinks market are:
• Red Bull GmbH
• Monster Beverage Corporation
• Rockstar Inc.
• PepsiCo Inc.
• Coca-Cola Company
• Keurig Dr Pepper Inc.
• Celsius Holdings Inc.
• Arizona Beverages USA
• Otsuka Pharmaceutical Co. Ltd.
• Lucozade Ribena Suntory Ltd.
• Living Essentials LLC (5-hour Energy)
• Taisho Pharmaceutical Co. Ltd.
• Energy Beverages LLC
• Stokely-Van Camp Inc. (Gatorade)
• Power Horse Energy Drinks GmbH
• National Beverage Corp.
• XYIENCE Inc.
• REIZE Energy Drink
• Krating Daeng
• Suntory Holdings Ltd.
• Vital Pharmaceuticals Inc. (Bang Energy)
• Frucor Suntory
Which is the Largest Region the Global Energy Drinks Market?
North America was the largest region in the energy drinks market in 2024
