The Eye Tracking Solutions Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of the Eye Tracking Solutions Global Market Report 2025 has seen significant expansion in recent years. It is projected to rise from $0.84 billion in 2024 to $1.08 billion in 2025, with a compound annual growth rate (CAGR) of 29.9%.
The Eye Tracking Solutions Global Market is forecasted to grow exponentially, reaching a size of $2.72 billion in 2029. The compound annual growth rate (CAGR) in this period is projected to be 25.8%.
Download Your Free Sample of the 2025 Eye Tracking Solutions Market Report and Uncover Key Trends Now!The key drivers in the eye tracking solutions market are:
• Rising beauty consciousness among consumers
• Expansion and digitization of distribution channels
• Innovation in product formulations
• Influence of social media and strategic marketing
The eye tracking solutions market covered in this report is segmented –
1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography
2) By Solution: Hardware, Software
3) By End-User Industry: Retail And Advertisement Sector, Automotive And Transportation, Media And Entertainment, Aerospace And Defense, Consumer Electronics, Other End-User Industries
The key trends in the eye tracking solutions market are:
• There is an escalating preference for natural and organic formulations in the eye-tracking solutions market.
• The development and use of smart beauty devices is a rising trend.
• The drive towards sustainable packaging methods is gaining traction.
• A focus on health and wellness aspects of lash care is an emerging trend.
Major companies in the eye tracking solutions market are:
• Fujitsu Limited
• ISCAN Inc.
• Tobii AB
• Seeing Machines
• Noldus Information Technology BV
• Xenon Ophthalmic Inc.
• Smart Eye AB
• SensoMotoric Instruments
• BIOPAC Systems Inc.
• AdHawk Microsystems
• iMotions A/S
• Mirametrix Inc.
• LC Technologies
• SR Research Ltd.
• ERGONEERS GmbH
• Gazepoint Research Inc.
• EyeTracking Inc.
• Pupil Labs GmbH
• FOVE Inc.
• Neuroset Italia S.R.L.
• SeeTrue Technology LLC
• Optics Trainer LLC
• EyeTech Digital Systems Inc.
• Eyeware Tech SA
• CoolTool
• The Eye Tribe
• Eyegaze Inc.
• BEQUIPE
• Sens-vue
• Adsata
North America was the largest region in the eye tracking solutions market in 2024