Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Flavored Water Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
How Will the Flavored Water Market Grow Between 2024 and 2025?
The flavored water market size has grown strongly in recent years. It will grow from $30.38 billion in 2024 to $32.92 billion in 2025 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to consumer preference for low-calorie options, rising awareness of hydration benefits, innovations in flavor profiles, convenience and on-the-go lifestyles, and marketing and branding strategies.
How Much Will the Flavored Water Market Be Worth in 2029?
The Flavored Water Global Market Report 2025 predicts that by 2029, the market size for flavored water will reach $48.52 billion, growing at a compound annual growth rate (CAGR) of 10.2%.
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Which Flavored Water Market Drivers Are Linked to Revenue Growth?
The key drivers in the flavored water market are:
• Increasing consumer shift towards healthy lifestyles and dietary habits
• Adoption of clear liquid diets, including flavored water, for better digestion
• Infusion of flavors in water, making it more appealing and providing added nutrients
• Higher uptake of specific diets among younger consumers, particularly those aged 18-49 years.
Which Segments Are Expected to Grow in the Flavored Water Market?
The flavored watermarket covered in this report is segmented –
1) By Type: Carbonated, Still
2) By Distribution Channel: Store-based, Supermarkets And Hypermarkets, Convenience Store
3) By Packing: Bottle, Can, Box, Pouch
4) By Industrial Application: Beverage Industry, Brewery Industry, Health And Wellness Industry, Other Industry Applications
5) By Flavor: Blueberry, Watermelon, Cola, Coconut, Citrus, Unflavored
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What Are The Key Trends Impacting Growth In The Global Flavored Water Market?
The key trends in the flavored water market are:
• A rising trend in the flavored water industry is focusing on nutrient-rich enhancements such as vitamin-infused water.
• The integration of essential vitamins in flavored water for added nutritional benefits is increasingly shaping the market.
• The industry is also experiencing growth due to the creation of beverages which offer more than just simple hydration.
• The flavored water market is seeing an emphasis on health-conscious offerings, with products free from sugar, calories or preservatives.
Who Are the Key Competitors in the Global Flavored Water Market?
Major players in the flavored water market are:
• Cargill Incorporated
• Nestlé S.A.
• PepsiCo Inc.
• DS Group
• The Coca-Cola Company
• Hangzhou Wahaha Group Co. Ltd.
• Keurig Dr Pepper Inc.
• National Beverage Corp.
• Aquafina FlavorSplash
• Sanpellegrino S.p.A.
• Talking Rain Beverage Company Inc.
• Polar Beverages (Polar Seltzer)
• Propel Water
• Hint Inc.
• Waterloo Sparkling Water
• Nanone Corporation
• Talking Rain Beverage Company Inc. (Sparkling Ice)
• Balance Water Company Pty Ltd.
• Blue Keld Springs Ltd.
• Spindrift Beverage Co.
• Daily Drinks Co. Ltd.
Where Is the Flavored Water Market Growing Fastest Between 2025 and 2029?
North America was the largest region in the flavored water market in 2024 and is expected to be the fastest-growing region in the forecast period
