The Generative AI In Augmented Reality Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of generative AI in augmented reality has seen exponential growth lately. The market grew from $2.56 billion in 2024 to $3.49 billion in 2025, indicating a compound annual growth rate (CAGR) of 36.4%.
The generative AI in augmented reality market is projected to rise significantly in the coming years, reaching a market size of $11.95 billion in 2029. The compound annual growth rate (CAGR) is expected to be 36.0%.
Download Your Free Sample of the 2025 Generative AI In Augmented Reality Market Report and Uncover Key Trends Now!The key drivers in the generative ai in augmented reality market are:
• Enhanced collaboration and communication through AR-enabled virtual meetings and presentations
• Improved accuracy and speed in object recognition and tracking using AI
• Enhanced security and privacy through AI-generated encryption and authentication
• Increased scalability and cost-effectiveness in content production and distribution using generative AI
The generative AI in augmented reality market covered in this report is segmented –
1) By Component: Software, Services
2) By Application: Gaming And Entertainment, Enterprise, Education
3) By End-User: Enterprise, Consumer
The key trends in the generative ai in augmented reality market are:
• Adoption of generative adversarial networks (GANs) is one of the main emerging trends.
• The shift towards transformer models is another significant trend.
• Hybrid approaches that blend generative AI with other technologies are also gaining popularity.
• There is increased focus on enhancing user engagement and personalizing experiences using AI in augmented reality.
Major companies in the generative ai in augmented reality market are:
• Apple Inc.
• Alphabet Inc.
• Samsung Electronics Co. Ltd.
• Microsoft Corporation
• Meta Platforms Inc.
• Qualcomm Technologies Inc.
• NVIDIA Corporation
• Snap Inc.
• PTC Inc.
• Epic Games Inc.
• Magic Leap Inc.
• Niantic Inc.
• WayRay AG
• DAQRI
• RE'FLEKT GmbH
• Ubimax GmbH
• Seabery
• Vuzix Corporation
• Scope AR
• Upskill
• Blippar
• Atheer Inc.
• Wikitude GmbH
• ViewAR
• 8th Wall
North America was the largest region in the generative AI in augmented reality market in 2024