The Generative Artificial Intelligence (AI) In Advertising Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for generative artificial intelligence (AI) in advertising has seen tremendous growth in the past years. It is projected to increase from $2.72 billion in 2024 to $3.39 billion in 2025, marking a compound annual growth rate (CAGR) of 24.6%.
The generative artificial intelligence (AI) in advertising market is projected to reach $8.1 billion by 2029, with a compound annual growth rate (CAGR) of 24.4%.
Download Your Free Sample of the 2025 Generative Artificial Intelligence (AI) In Advertising Market Report and Uncover Key Trends Now!The key drivers in the generative artificial intelligence (ai) in advertising market are:
•Integration of AI with augmented reality and virtual reality experiences in advertisements
•Growing use of AI in advancing and optimizing cross-channel marketing strategies
•Increased investment in AI research and development by major tech companies
•The development and adoption of autonomous advertising systems that leverage real-time data analysis
The generative artificial intelligence (AI) in advertising market covered in this report is segmented –
1) By Deployment Mode: Cloud-Based, On-Premises
2) By Application: Content Generation, Personalized Advertising, Customer Engagement, Market Analysis, Other Applications
3) By Industry Vertical: Retail, Healthcare, Financial Services, Automotive, Other Industry Verticals
Subsegments:
1) By Cloud-Based: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premises: Small & Medium Enterprises (SMEs), Large Enterprises
The key trends in the generative artificial intelligence (ai) in advertising market are:
•There is a significant trend towards integrating augmented reality and virtual reality experiences with AI in advertising.
•Increased use of AI in optimizing cross-channel marketing strategies is a rapidly growing trend.
•An emerging trend is in the rise of autonomous advertising systems that leverage real-time data analysis.
•There has been a clear inclination towards AI-driven hyper-personalized content creation, ethical AI practices, voice and conversational AI, AI-driven predictive analytics, and multimodal AI systems.
Major players in the generative artificial intelligence (ai) in advertising market are:
• Microsoft Corporation
• Meta Platforms Inc.
• Amazon Web Services Inc.
• Accenture plc
• IBM Corporation
• NVIDIA Corporation
• Baidu Inc.
• Adobe Inc.
• Merkle Inc.
• Weber Shandwick International Ltd.
• HubSpot Inc.
• Zeta Global Holdings Corp.
• DataRobot Inc.
• Hootsuite Inc.
• BrightEdge Technologies Inc.
• Persado Inc.
• Matellio Inc.
• Brafton Inc.
• Bannerflow AB
• Clarifai Inc.
• Aegis Softech
North America was the largest region in the generative artificial intelligence (AI) in advertising market in 2024