The Gift Cards Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The size of the gift cards market has seen considerable expansion lately. The market which was valued at $1296.06 billion in 2024, is projected to increase to $1542.41 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 19.0%. The historical growth has shown a positive trend in this market.
The gift cards market is projected to reach a size of $3053.92 billion in 2029, growing at a compound annual growth rate (CAGR) of 18.6%.
Download Your Free Sample of the 2025 Gift Cards Market Report and Uncover Key Trends Now!The drivers in the gift cards market are:
• Expansion of e-commerce activities
• Rise in consumer disposable income
• Increase in mobile payment adoptions
• Surge in demand for contactless payments and personalized gifts
The gift cards market covered in this report is segmented –
1) By Type: Universal Accepted Open Loop, Sports Gift Card, E-Gifting, Restaurant Closed Loop, Retail Closed Loop, Miscellaneous Closed Loop
2) By Price Range: Low (0-200 US$), Medium (200-400 US$), High (Above 400 US$)
3) By Application: Personal Finance, Marketing And Promotions, Hospitality And Travel, Education, Non-Profit And Charity, Other Applications
4) By End User: Retail Establishment, Corporate Institutions
The trends in the gift cards market are:
• The integration of blockchain technology is a notable emerging trend in the gift cards market.
• The application of artificial intelligence for personalizing gift cards is becoming more prevalent.
• A rising focus on sustainability and eco-friendly options is shaping the gift card industry.
• Partnerships between retailers and fintech companies, as well as the leveraging of social media for promoting gift cards, are becoming increasingly common.
The major players in the gift cards market are:
• Amazon
North America was the largest region in the gift cards market in 2023