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Comprehensive Health Economics and Outcomes Research (HEOR) Services Market Overview 2025: Trends, Size & Growth Insights

16 May, 2025

The Health Economics and Outcomes Research (HEOR) Services Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.

What are the Historical Growth Trends in the Health Economics and Outcomes Research (HEOR) Services Market?

The market size for Health Economics and Outcomes Research (HEOR) Services has experienced swift growth recently. It is projected to increase from $1.57 billion in 2024 to $1.76 billion in 2025, with a compound annual growth rate (CAGR) of 12.4%.

What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Health Economics and Outcomes Research (HEOR) Services Industry?

The global market size for health economics and outcomes research (HEOR) services is predicted to reach $2.79 billion by 2029. The compound annual growth rate (CAGR) is expected to be 12.2% over the forecast period.

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What are the Key Growth Drivers Fueling the Health Economics and Outcomes Research (HEOR) Services Market?

The key drivers in the health economics and outcomes research (heor) services market are:

• Optimization in healthcare supply chains
• Emphasis on resolving health inequities
• Increase in value-based healthcare agreements
• The integration and expansion of digital health as well as telemedicine services.

Global Market Segmentation: Identifying Major Health Economics and Outcomes Research (HEOR) Services Industry Segments

The health economics and outcomes research (HEOR) services market covered in this report is segmented –
1) By Service: Real World Evidence, Payer Evidence, Pricing And Reimbursement, Epidemiology Studies, market Access, Other Services
2) By Offering: Outsourced, In-House
3) By Service Provider: Consultancy, Contract Research Organizations (CRO)
4) By End-Use: Healthcare Provider, Healthcare Payers, Biotechnology And Pharmaceutical Companies, Government Organization, Other End-Users

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What are the Emerging Trends Shaping the Future of the Health Economics and Outcomes Research (HEOR) Services Market?

The key trends in the health economics and outcomes research (heor) services market are:

• The inclusion of social determinants in health outcomes research is a key emerging trend.
• The focus on HEOR in the study of rare diseases and orphan drugs is another future trend.
• There is an increasing trend towards patient-centric outcomes assessment in the HEOR market.
• Standardization of value framework and rapid real-world evidence generation are also anticipated trends.

Who Are the Top Competitors & Leading Players in the Health Economics and Outcomes Research (HEOR) Services Market?

The major players in the health economics and outcomes research (heor) services market are:

• McKesson Corporation
• Optum Inc

Regional Dominance: Which Area Leads the Global Health Economics and Outcomes Research (HEOR) Services Market?

North America was the largest region in the health economics and outcomes research (HEOR) services market in 2024

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