The Home Fragrance Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Home Fragrance Market?
The size of the home fragrance market has seen significant growth in previous years. The market size is expected to rise from $8.37 billion in 2024 to $9.16 billion in 2025, with a compound annual growth rate (CAGR) of 9.4%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Home Fragrance Industry?
The Home Fragrance Global Market Report 2025 anticipates that by 2029, the market size is projected to have a value of $13.35 billion, growing at a CAGR of 9.9%.
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What are the Key Growth Drivers Fueling the Home Fragrance Market?
The key drivers in the home fragrance market are:
• Increasing demand for natural and organic products
• Popularity of home entertaining
• Health and safety concerns among consumers
• Rapid expansion into multi-sensory experiences
Global Market Segmentation: Identifying Major Home Fragrance Industry Segments
The home fragrance market covered in this report is segmented –
1) By Product Type: Candles, Room Sprays, Reed Diffuser, Essential Oils, Incense Sticks
2) By Fragrances: Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Other Fragrances
3) By Distribution Channel: Super markets And Hyper markets, Online Stores, Convenience Stores, Other Distribution Channels
4) By Form: Liquid, Dry, Solid
5) By End-User: Home Care, Healthcare, Hospitality, Museums, Commercial, Other End-Users
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What are the Emerging Trends Shaping the Future of the Home Fragrance Market?
The key trends in the home fragrance market are:
• The demand for natural and organic products is an emerging trend.
• Prevailing trend of home entertaining is shaping the future of home fragrances.
• Innovative diffuser technologies and exotic scents are significant upcoming trends.
• Collaborations with lifestyle and interior brands, along with Eco-friendly packaging, is a growing trend.
Who Are the Top Competitors & Leading Players in the Home Fragrance Market?
Major companies in the home fragrance market are:
• Procter & Gamble
• Minnesota Mining and Manufacturing Company
• Henkel AG & Co. KGAA
• Reckitt Benckiser Group PLC
• The Estee Lauder Companies Inc.
• S. C. Johnson & Son Inc.
• Newell Brands Inc.
• Bath & Body Works LLC
• doTERRA International LLC
• MINISO Co Ltd
• The Yankee Candle Company Inc
• Now Health Group Inc.
• Godrej and Boyce Mfg. Co. Ltd
• Village CandleInc.
• Airwick Inc.
• Scentair Technologies Inc.
• Esteban Paris Parfums
• NEST Fragrances LLC
• Ripple Fragrances Pvt. Ltd
• Bridgewater Candle Company
• Flame & Wax Inc.
• Air Essentials Inc.
• Illume Inc.
• Seda France Inc.
• Bougie Et Senteur
• Korona Candles S.A
• Copenhagen Candle Company
• Puzhen Life Co. Ltd
Regional Dominance: Which Area Leads the Global Template Market?
Western Europe was the largest region in the home fragrance market in 2024
