Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Humectants Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Forecasted Market Size and CAGR for the Humectants Market?
The market size of humectants has seen substantial growth in the recent past. The market size was $30.6 billion in 2024 and it's predicted to expand to $32.3 billion in 2025, with a compound annual growth rate (CAGR) of 5.6%.
What Is the Forecasted CAGR for the Humectants Market by 2029?
The humectants market is projected to expand to a size of $44.67 billion by 2029, growing at a compound annual growth rate (CAGR) of 8.4%.
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What Are the Market Drivers in the Humectants Industry?
The key Drivers in the humectants market are:
• Increased use of humectants in cosmetics
• Surge in demand for cosmetic products
• Role of humectants as moisturizing ingredient in shampoos, lotions, and cosmetics
• Humectants' ability to attract moisture from atmosphere into skin primarily driving its market growth
What Is the Segment-Wise Breakdown of the Humectants Market?
The humectantsmarket covered in this report is segmented –
1) By Product: Sugar Alcohol, Alpha Hydroxy Acid, Glycols, Other Products
2) By Source: Synthetic, Natural
3) By Application: Food And Beverages, Oral And Personal Care, Pharmaceuticals, Animal Feed, Paint And Coating, Pesticides, Other Application
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Which Emerging Trends Are Driving Growth in the Humectants Sector?
The key trends in the humectants market are:
• The humectants market is being shaped by a rising trend of innovative offerings.
• Companies are focusing on distinctive and creative products to maintain market dominance.
• Focus on all-natural humectant productions is gaining momentum in the market.
• The development of humectant products with specific additional attributes, such as maintaining appearance, extending shelf life, and controlling humidity, is an upcoming trend.
Which Companies Are Dominating the Humectants Market in Terms of Revenue?
The key players in the humectants market are:
• Ashland Global Holdings Inc.
• Barentz International BV
• Brenntag SE
• Cargill Incorporated
• DuPont Tate & Lyle Bio Products Company LLC
• Ingredion Incorporated
• Corbion N.V
• The Lubrizol Corporation
• Vantage Specialty Chemicals Inc.
• VMP Chemiekontor GmbH
• Lipo Chemicals Inc.
• Ederma Pharma India Private Limited.
• 5M Biotech India
• Roquette Frères Ltd.
• Xena International Inc.
• Archer Daniels Midland Company
• BASF SE
• DuPont de Nemours Inc.
• Croda International plc
• Wacker Chemie AG
• Akzo Nobel N.V.
• Clariant AG
• Eastman Chemical Company
• Solvay S.A.
• Evonik Industries AG
• PPG Industries Inc.
• Stepan Company
• Huntsman Corporation
• Glanbia plc
• Galaxy Surfactants Ltd.
What Are the Regions Driving Demand in the Humectants Market?
North America was the largest region in the humectants market in 2024
