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Immune Health Supplements Market Estimated to Reach $ 123.44 Billion by 2029, Expanding at a CAGR of 12.9% | Major Drivers, Segments, and Competitive Outlook

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the Immune Health Supplements Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Are the Key Forecast Insights for the Immune Health Supplements Market Growth?

The market size of immune health supplements has seen a quick expansion in recent years, going from $68.47 billion in 2024 to an anticipated $75.99 billion in 2025. The market will see a compound annual growth rate (CAGR) of 11.0%.

What Is the Predicted Industry Size and CAGR of the Immune Health Supplements Market in 2029?

The Immune Health Supplements Global Market is projected to reach a market size of $123.44 billion in 2029, with a compound annual growth rate (CAGR) of 12.9%.

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Which Factors Are Driving Growth in the Immune Health Supplements Market?

The key drivers in the immune health supplements market are:

• Continuous public health concerns influencing individuals to bolster their immunity
• Advancements in nutraceutical research, leading to innovative and effective immune support supplements
• Personalized nutrition trends catering to individual health and immune needs
• Global health and wellness trends elevating the demand for immune health supplements.

Which Segment Trends Are Covered in the Immune Health Supplements Market Forecast?

The immune health supplementsmarket covered in this report is segmented –
1) By Ingredients Type: Vitamins, Minerals, Herbal Botanical Extracts, Probiotics, Amino Acids, Omega 3 - Fatty Acids
2) By Form: Soft Gels Or Capsules, Tablets, Powder, Liquid, Other Forms
3) By Source Type: Plant-Based, Animal-Based
4) By Distribution Channel: Pharmacies And Drug Stores, Hypermarket Or Supermarket, Online Stores, Specialty Stores, Other Distribution Channels

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What Are the Current Market Trends in the Immune Health Supplements Industry?

The key trends in the immune health supplements market are:

• Innovation in product delivery formats is a prevailing trend in the immune health supplements market.
• There is a growing emphasis on immunity-boosting food and beverage products.
• The market is witnessing a trend of focusing on wellness in strategic marketing.
• Partnerships and collaborations in research are becoming increasingly popular.

Who are the Key Companies in the Immune Health Supplements Market?

Major players in the immune health supplements market are:

• Bayer AG
• Abbott Laboratories
• Amway Corporation
• C H Boehringer Sohn AG & Co
• Glanbia PLC
• Herbalife Nutrition Ltd.
• Himalaya Wellness Company
• Nestle SA
• Pfizer Inc.
• The Nature's Bounty Co.
• Bio-Tech Pharmacal Inc.
• BioGaia AB
• Country Life LLC
• Douglas Laboratories
• EuroPharma Inc.
• Garden of Life LLC
• Jarrow Formulas Inc.
• Metagenics Inc.
• Nature's Plus Inc.
• Nordic Naturals Inc.
• Nutraceutical Corporation
• Pure Encapsulations Inc.
• Solgar Inc.
• Source Naturals Inc.
• Thorne Research Inc.

What are the Regional Trends Across the Immune Health Supplements Market?

North America was the largest region in the immune health supplements market share in 2024

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