Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company In response to fluctuating tariffs and geopolitical trade developments, the Kiwi Fruit Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
The market size of kiwi fruit has experienced substantial growth recently. The market is projected to increase from $1.9 billion in 2024 to $2.03 billion in 2025, with a compound annual growth rate (CAGR) of 6.9%.
The kiwi fruit market is projected to grow to $2.62 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 6.7%.
Download the Free Sample Now:The key drivers in the kiwi fruit market are:
• Rising consumer demand for organic and natural food products
• Increasing health awareness among consumers
• Growing need for transparency in the food supply chain
• Prominence of a holistic approach to food production offering enhanced nutritional benefits
The kiwi fruitmarket covered in this report is segmented –
1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications
The key trends in the kiwi fruit market are:
• There is an increasing focus towards product innovation in the Kiwi fruit market, specifically in the form of Kiwi extracts.
• Development of high-performance, concentrated Kiwi derivatives offers potential health benefits and nutritional properties, driving advancements in the market.
• The standardization process of these Kiwi extracts includes features like high actinidin content and high concentration of proteolytic enzymes, indicating special attention to product quality.
• The targeted use of these derivative products for specific consumer demographics indicates a trend towards personalized and demographic-specific offerings.
Major players in the kiwi fruit market are:
• Dole plc
• Del Monte Fresh Produce N.A. Inc.
• Chiquita Brands International Inc.
• Zespri Group Limited
• Calavo Growers Inc.
• Enza Zaden
• Seeka Limited
• Fresh Fruits Company
• Eastpack Limited
• Driscoll's Inc.
• Limoneira Company
• Sunkist Growers Inc.
• Plant & Food Research
• Apata Group Limited
• Oppy (The Oppenheimer Group)
• Freshmax Group
• Naturipe Farms LLC
• DMS Progrowers Limited
• Southern Produce Limited
• Auckland Pack and Cool
• Birchwood Packhouse Limited
• Trinity Fruit Company Inc.
• Salix Fruits LLC
Asia-Pacific was the largest region in the kiwi fruit market in 2024