The Lead Management Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of lead management has experienced significant growth recently. It is projected to increase from $16.19 billion in 2024 to $17.56 billion in 2025, with a compound annual growth rate (CAGR) of 8.4%.
The Lead Management Global Market is predicted to have strong growth in the coming years, reaching a size of $24.03 billion in 2029. The compound annual growth rate (CAGR) for this period is projected to be 8.2%.
Download Your Free Sample of the 2025 Lead Management Market Report and Uncover Key Trends Now!The key drivers in the lead management market are:
• Growth in AI-powered lead scoring adoption
• Increase in demand for CRM-integrated lead management solutions
• Rising utilization of chatbots
• Growing social media usage and investment in AI-powered lead qualification models
The lead management market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment Type: Cloud-Based, On-Premise
3) By Purpose: Lead Generation, Lead Qualification, Lead Nurturing, Sales Automation
4) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
5) By Industry Vertical: Banking, Financial Services, And Insurance (BFSI), Information Technology (IT) And Telecom, Retail and E-commerce, Healthcare And Life Sciences, Manufacturing, Media And Entertainment, Other Industry Verticals
Subsegments:
1) By Software: Cloud-Based Lead Management Software, On-Premise Lead Management Software, AI-Powered Lead Management Software, CRM-Integrated Lead Management Software
2) By Services: Consulting Services, Implementation & Integration Services, Support & Maintenance Services, Training & Education Services
The key trends in the lead management market are:
• There is an increasing shift towards the adoption of AI-powered lead scoring in the lead management industry.
• The market is witnessing a growing demand for CRM-integrated lead management solutions.
• There is a rise in the adoption of chatbots and social media usage within lead management practices.
• The industry is seeing an increase in investments in AI-powered lead qualification models.
Major players in the lead management market are:
• Salesforce Inc.
• Zoho Corporation Pvt Ltd.
• HubSpot Inc.
• Zendesk Inc.
• Monday Ltd.
• Thryv Inc.
• Freshworks Inc.
• LeadSquared Inc.
• Sugar CRM Inc.
• Pipedrive Inc.
• Copper CRM Inc.
• Apollo
• LeadGenius Inc.
• Office24by7
• Pipelinersales Inc.
• Marketo
• Salesboom Inc.
• Velocify
• Cratio Software Pvt Ltd.
• Leadforce
• Snovio Inc.
• Vtiger
• Kartra LLC
• Oxyleads
• Salesflare
Asia-Pacific was the largest region in the lead management market in 2024