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Global Liquid Nutritional Supplement Market Overview: Supply Chain Evolution, Policy Landscape, and Forecast Opportunities

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the Liquid Nutritional Supplement Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Are the Expected Market Growth Rates for the Liquid Nutritional Supplement Market?

The market size of the liquid nutritional supplement has witnessed a steady growth lately. It is predicted to escalate from $29.84 billion in 2024 to $31.33 billion by 2025, showing a compound annual growth rate (CAGR) of 5.0%.

What Are the Expected Market Growth Trends for the Liquid Nutritional Supplement Market Through 2029?

The Liquid Nutritional Supplement Global Market is projected to expand to a size of $40.56 billion by 2029, with a compound annual growth rate (CAGR) of 6.7%.

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What Are the Key Business Drivers in the Liquid Nutritional Supplement Market Landscape?

The key drivers in the liquid nutritional supplement market are:

• Targeted health solutions and personalized nutrition based on nutrigenomics
• Increasing use of plant-based and functional ingredients in supplement production
• Rising influence of healthcare professional recommendations on consumer choice
• Considerations towards sustainability in the nutritional supplement sector

How Is the Liquid Nutritional Supplement Market Divided Across Key Categories?

The liquid nutritional supplementmarket covered in this report is segmented –
1) By Type: Additional Supplements, Medical Supplements, Sport Nutrition
2) By Ingredient: Botanicals, Vitamins, Minerals, Proteins And Amino Acids, Other Ingredients
3) By Route Of Administration: Oral, Enteral, Parenteral
4) By Distribution Channel: Online Channels, Offline Channels, Pharmacy Chains, Supermarkets, Drug Stores
5) By End-User: Infants, Children, Adult, Pregnant Women, Old Age

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What Are the Ongoing Trends in the Liquid Nutritional Supplement Market?

The key trends in the liquid nutritional supplement market are:

• Clean label and natural ingredients are becoming a dominant trend in the market.
• The industry is observing an increase in the use of functional ingredients and fortification techniques.
• There is a rising trend for plant-based and vegan offerings in the market.
• Innovation in delivery systems and a surge in sports and performance nutrition products is shaping the future.

Which Companies are Expanding in the Liquid Nutritional Supplement Industry?

Major players in the liquid nutritional supplement market are:

• Nestlé S.A.
• Archer-Daniels-Midland Company
• BASF SE
• Bayer AG
• Abbott Laboratories
• GlaxoSmithKline plc.
• Amway Corporation
• Herbalife International of America Inc
• DuPont Nutrition & Biosciences
• Isagenix International LLC
• The Bountiful Company
• Shaklee Corporation
• GNC Holdings Inc.
• Melaleuca Inc.
• Glanbia Nutritionals Inc
• Usana Health Sciences Inc.
• Nutricia Ltd.
• Arkopharma Laboratories
• Plexus Worldwide LLC
• Jeunesse Global Holdings LLC
• The Juice Plus Company
• Garden of Life LLC
• LifeVantage Corporation
• Mannatech Incorporated
• Zija International Inc
• Nature's Sunshine Products Inc.
• Synergy Worldwide Inc.
• Liquid Health Inc.
• Carlyle Nutritionals LLC

Which is the Largest Region the Global Liquid Nutritional Supplement Market?

North America was the largest region in the liquid nutritional supplements market in 2024

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