The Marketing Automation Software Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Marketing Automation Software Market?
The Marketing Automation Software Global Market has experienced swift expansion in the recent past. The market size, which was $7.15 billion in 2024, is predicted to grow to $8.23 billion in 2025. This signifies a compound annual growth rate (CAGR) of 15.2%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Marketing Automation Software Industry?
The 2029 market projections for the Marketing Automation Software Global Market Report 2025 indicate a forecasted market size of $14.73 billion and a compound annual growth rate (CAGR) of 15.7%.
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What are the Key Growth Drivers Fueling the Marketing Automation Software Market?
The key drivers in the marketing automation software market are:
• Rising demand for personalized customer experiences
• Emergence of influencer marketing
• Increased adoption of marketing automation in financial services
• Growing significance of customer journey mapping
Global Market Segmentation: Identifying Major Marketing Automation Software Industry Segments
The marketing automation software market covered in this report is segmented –
1) By Deployment: Cloud-Based Deployment, On-Premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-User Verticals
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What are the Emerging Trends Shaping the Future of the Marketing Automation Software Market?
The key trends in the marketing automation software market are:
• Integration with customer service platforms is an emerging trend in the marketing automation software market.
• The shift towards account-based marketing is becoming more prominent.
• There's a trend of integrating marketing automation software with data management platforms.
• Technology advancements in sales automation tools are shaping the future of the market.
Who Are the Top Competitors & Leading Players in the Marketing Automation Software Market?
Major companies in the marketing automation software market are:
• Oracle Corporation
• Salesforce.com Inc.
• Adobe
• HubSpot Inc.
• J2 Global Inc.
• Zoho Corporation Pvt. Ltd.
• Klaviyo Inc.
• ActiveCampaign LLC
• SugarCRM Inc.
• SharpSpring Inc.
• ConvertKit LLC
• Campaign Monitor Pty Ltd.
• Ontraport Inc.
• Leadpages Inc.
• Autopilot HQ Inc.
• AWeber Systems Inc.
• EngageBay Inc.
• The Rocket Science Group LLC
• GetResponse Sp. z o.o.
• Sendinblue SAS
• Act-On Software Inc.
• Iterable Inc.
• Acquia Inc.
• Agile CRM Inc.
• Benchmark Internet Group LLC
• MarketSharp Software LLc.
Regional Dominance: Which Area Leads the Global Marketing Automation Software Market?
North America was the largest region in the marketing automation software market in 2024
