The Mascara Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Mascara Market?
The Mascara Global Market Report 2025 has shown a strong upward trend in recent times. The mascara market, which was worth $7.14 billion in 2024, is expected to grow to $7.66 billion in 2025, representing a compound annual growth rate (CAGR) of 7.3%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Mascara Industry?
The Mascara Global Market size is expected to reach $10.06 billion in 2029, with a compound annual growth rate (CAGR) of 7.0%.
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What are the Key Growth Drivers Fueling the Mascara Market?
The key drivers in the mascara market are:
• Rising popularity of sustainable packaging in cosmetics
• Surge in demand for hypoallergenic and clean beauty products
• Increasing interest in multifunctional mascaras
• Expansion of e-commerce platforms and influence of social media tutorials
Global Market Segmentation: Identifying Major Mascara Industry Segments
The mascara market covered in this report is segmented –
1) By Product: Volumizing, Lengthening, Curling, Other Products
2) By Category: Regular, Waterproof
3) By Form: Liquid, Gel, Cream, Other Forms
4) By Distribution Channel: Online Channel, Specialty Stores, Supermarkets Or Hypermarkets, Convenience and Departmental Stores, Other Distribution Channels
5) By End-User: Individuals, Professionals
Subsegments:
1) By Volumizing: Fiber Volumizing Mascara, Cream-Based Volumizing Mascara, Gel Volumizing Mascara
2) By Lengthening: Fiber Lengthening Mascara, Water-Based Lengthening Mascara, Gel Lengthening Mascara
3) By Curling: Waterproof Curling Mascara, Non-Waterproof Curling Mascara, Heated Curling Mascara
4) By Other Products: Waterproof Mascara, Smudge-Proof Mascara, Tinted Mascara
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What are the emerging Trends Shaping the Future of the Mascara Market?
The key trends in the mascara market are:
• The increased demand for sustainable packaging is shaping the mascara market's future.
• The popularity of clean and hypoallergenic beauty products is a rising trend.
• The evolution of advanced brush technology for precise mascara application is an emerging trend.
• The trend of minimalist beauty routines and influence of celebrity
• and influencer-led brand collaborations is significantly affecting the market.
Who Are the Top Competitors & Leading Players in the Mascara Market?
Major players in the mascara market are:
• Christian Dior SE
• L'Oréal SA
• Chanel S.A.
• The Estée Lauder Companies Inc.
• Shiseido Company Limited.
• Mary Kay Inc.
• Maybelline
• Revlon Inc.
• Yves Saint Laurent SAS
• Benefit Cosmetics LLC
• Oriflame Cosmetics S.A.
• Fenty Beauty
• Anastasia Beverly Hills Inc.
• Lancôme
• Tarte Inc.
• Too Faced Cosmetics Inc.
• Urban Decay Cosmetics Inc.
• CoverGirl Cosmetics.
• Bobbi Brown Cosmetics Inc.
• Make-up Art Cosmetics Inc.
Regional Dominance: Which Area Leads the Global Template Market?
Asia-Pacific was the largest region in the mascara market in 2024
