Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Meal Replacement Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Forecasted Market Size and CAGR for the Meal Replacement Market?
The meal replacement market size has grown strongly in recent years. It will grow from $18.54 billion in 2024 to $19.8 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to consumer shift towards convenience foods, retail expansion and availability, fitness and sports industry influence, innovations in ingredient formulations, weight management and fitness trends.
What Is the Forecasted CAGR for the Meal Replacement Market by 2029?
The Meal Replacement Global Market is projected to reach $27.93 billion in 2029, growing at a Compound Annual Growth Rate (CAGR) of 9.0%.
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What Are the Market Drivers in the Meal Replacement Industry?
The key drivers in the meal replacement market are:
• Rising instances of obesity and diabetes
• Meal replacements being used for managing diabetes through weight loss
• Use of meal replacements for obesity treatment due to high nutrient, low-calorie content
• Higher awareness and treatment of diabetes driving increased use of meal replacements
What Is the Segment-Wise Breakdown of the Meal Replacement Market?
The meal replacementmarket covered in this report is segmented –
1) By Product: Powdered Products, Edible Bars, Ready-to-Drink, Other Products
2) By Application: Weight Gain, Weight Loss, Physical Fitness, Wound Healing, Other Applications
3) By Distribution Channel: Offline, Hypermarkets and Supermarkets, Convenience Stores, Online, Other Distribution Channels
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Which Emerging Trends Are Driving Growth in the Meal Replacement Sector?
The key trends in the meal replacement market are:
• Focus on innovation and expanding flavor profiles represents a major trend in the meal replacement market.
• Major companies are focusing on substantive nutritional content, with high protein offerings becoming increasingly popular.
• Products are being specifically designed to cater to the needs of active individuals and those seeking convenient nutrition.
• There is a growing trend in launching new products with substantial health benefits to cater to the changing preferences of consumers.
Which Companies Are Dominating the Meal Replacement Market in Terms of Revenue?
Major players in the meal replacement market are:
• Nestlé S.A.
• Unilever PLC
• Abbott Laboratories Inc.
• GlaxoSmithKline plc
• The Kraft Heinz Company
• Atkins Nutritionals Inc.
• Kellogg Company
• General Mills Inc.
• Amway Corporation
• Glanbia plc
• Herbalife Nutrition Ltd.
• Nu Skin Enterprises Inc.
• Usana Health Sciences Inc.
• Huel Limited
• Garden of Life LLC
• Quest Nutrition LLC
• Orgain Inc.
• ThinkThin LLC
• SlimFast Holdings Inc.
• No Cow Inc.
• Soylent Nutrition Inc.
• RXBAR LLC
• Perfect Bar LLC
• MealSquare LLC
• Labrada Nutrition LLC
• Dymatize Nutrition LLC
What Are the Regions Driving Demand in the Meal Replacement Market?
North America was the largest region in the meal replacement market in 2024
