The Mobile Apps And Web Analytics Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Mobile Apps And Web Analytics Market?
The global market for mobile apps and web analytics has seen a swift expansion in recent times. The market size is projected to escalate from $12.75 billion in 2024 to $14.88 billion in 2025, with a compound annual growth rate (CAGR) of 16.7%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Mobile Apps And Web Analytics Industry?
The Mobile Apps And Web Analytics Global Market Report anticipates that by 2029, the market size will be $27.19 billion, growing at a compound annual growth rate (CAGR) of 16.3%.
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What are the Key Growth Drivers Fueling the Mobile Apps And Web Analytics Market?
The key drivers in the mobile apps and web analytics market are:
• Rapid smartphone adoption
• The remote work trend
• High growth in e-commerce
• Widespread adoption of SME cloud storage
• Increasing demand for mobile apps and web analytics solutions.
Global Market Segmentation: Identifying Major Mobile Apps And Web Analytics Industry Segments
The mobile apps and web analytics market covered in this report is segmented –
1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And marketing Analytics, Search Engine Tracking And Ranking, marketing Automation, Content marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals
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What are the Emerging Trends Shaping the Future of the Mobile Apps And Web Analytics Market?
The key trends in the mobile apps and web analytics market are:
• The adoption of advanced technologies is an emerging trend in this market.
• The expansion of distribution channels is becoming increasingly significant.
• There is a rising trend towards integration with novel technologies.
• Collaborations and mergers with other major brands are becoming frequent.
Who Are the Top Competitors & Leading Players in the Mobile Apps And Web Analytics Market?
Major companies in the mobile apps and web analytics market are:
• Apple Inc.
• Alphabet Inc.
• Microsoft Corporation
• International Business Machines Corporation (IBM)
• Oracle Corporation
• SAP SE
• Salesforce.com Inc.
• Amazon Web Services Inc. (AWS)
• Adobe Inc.
• SAS Institute Inc.
• Splunk Inc.
• Micro Focus International plc
• Teradata Corporation
• Tibco Software Inc.
• BlackBerry Limited
• QlikTech International AB
• MicroStrategy Incorporated
• Comscore Inc.
• Upland Software Inc.
• Amplitude Inc.
• Countly Inc.
• Verbat Technologies
• Mixpanel Inc.
• LeewayHertz Technologies Pvt. Ltd.
• Cooladata Ltd.
Regional Dominance: Which Area Leads the Global Mobile Apps And Web Analytics Market?
North America was the largest region in the mobile apps and web analytics market in 2024
