The Mobile Engagement Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Mobile Engagement Market?
The market size of mobile engagement has experienced significant growth lately. The market is projected to expand from $39.68 billion in 2024 to $56.4 billion in 2025, with a compound annual growth rate (CAGR) of 42.1%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Mobile Engagement Industry?
The Mobile Engagement Global Market is projected to reach $260.82 billion in size by the year 2029, with a compound annual growth rate (CAGR) of 46.6%.
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What are the Key Growth Drivers Fueling the Mobile Engagement Market?
The key drivers in the mobile engagement market are:
• Adoption of personalized and contextual messaging
• Emphasis on interactive and gamified mobile experiences
• Growth in location-based mobile engagement
• Increased use of push notifications for customer engagement
Global Market Segmentation: Identifying Major Mobile Engagement Industry Segments
The mobile engagement market covered in this report is segmented –
1) By Solution: SMS And MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions
2) By Organization Size: Large Enterprises, Small And Medium Organizations
3) By Deployment: On-Premises, On-Cloud
4) By Industry Verticals: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Consumer Electronics And Accessories, Apparel, Footwear And Accessories(AFA), Furniture And Home Furnishings, Hospitality And Travel, Other Industry Verticals
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What are the Emerging Trends Shaping the Future of the Mobile Engagement Market?
The key trends in the birch water market are:
• The industry is moving towards integrating chatbots and virtual assistants within mobile applications.
• There is a growing focus on adopting privacy-centric strategies for mobile engagement.
• The expansion of mobile wallets and in-app purchases is expected to shape the market.
• The rise of Progressive Web Apps (PWAs) for seamless engagement, and cross-platform and cross-channel mobile engagement solutions are emerging trends.
Who Are the Top Competitors & Leading Players in the Mobile Engagement Market?
Major companies in the mobile engagement market are:
• Oracle Systems Corporation
• International Business Machines Corp
• Urban Airship Inc.
• Adobe Systems India Private Limited
• Braze Inc.
• Salesforce Inc.
• Swrve Inc.
• Marketo Inc.
• Selligent SA
• Tapjoy Inc.
• Airship
• Followanalytics Inc.
• Leanplum Inc.
• Smartfocus Pvt Ltd.
• Webtrekk GmbH
• Truepush Private Limited
• CleverTap
• Emarsys
• Iterable Inc.
• Optimove Inc.
• MoEngage
• Pushwoosh Inc.
• Viber Media S. à r. l.
• Simplify360 Inc.
• SparkPost Inc.
• Tellofy Inc.
• TrueDialog Inc.
• Upland Localytics
• Xtremepush
Regional Dominance: Which Area Leads the Global Mobile Engagement Market?
Asia-Pacific was the largest region in the mobile engagement market in 2024
