The Mouthwash Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of the Mouthwash Global Market Report 2025 has experienced significant growth lately. In the span of one year from 2024 to 2025, it is set to increase from $8.16 billion to $8.7 billion, reflecting a Compound Annual Growth Rate (CAGR) of 6.6%.
The Mouthwash Global Market Report 2025 predicts that by 2029, the market size for mouthwash will reach $11.86 billion. This growth corresponds to a compound annual growth rate (CAGR) of 8.1%.
Download Your Free Sample of the 2025 Mouthwash Market Report and Uncover Key Trends Now!The key drivers in the mouthwash market are:
• Rising health consciousness among consumers
• Innovative product formulations in mouthwash market
• Growth of the e-commerce sector
• Trends towards environmental sustainability in product packaging
The mouthwash market covered in this report is segmented –
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics
The key trends in the mouthwash market are:
• Focus on teeth whitening and cosmetic benefits is a major emerging trend.
• Introduction of multifunctional and specialty mouthwashes is increasingly prevalent.
• Sustainable packaging practices are on the rise in the market.
• Innovation in flavor profiles and digital integration for oral health monitoring are shaping the future of the market.
The major players in the mouthwash market are:
• Colgate - Palmolive Company
• GlaxoSmithKline PLC
• Johnson & Johnson
• Reckitt Benckiser Group plc
• Hindustan Unilever Limited
• 3M Company
• Church & Dwi
North America was the largest region in the mouthwash market in 2024