Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Nail Polish Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Are the Expected Market Growth Rates for the Nail Polish Market?
The size of the nail polish market has been experiencing swift expansion in the recent years. Its valuation is predicted to rise from $14.39 billion in 2024 to $15.93 billion in 2025, signifying a compound annual growth rate (CAGR) of 10.7%. The historical growth trend in the Nail Polish market is therefore rising.
What Are the Expected Market Growth Trends for the Nail Polish Market Through 2029?
The nail polish market is projected to reach $24.61 billion in size by 2029, expanding at a compound annual growth rate (CAGR) of 11.5%.
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What Are the Key Business Drivers in the Nail Polish Market Landscape?
The key Drivers in the nail polish market are:
• Rising global population of working women
• Nail polishes providing elegance and perfection to working women
• Surge in employed women earning regular income
• High representation of women in the labor force worldwide
How Is the Nail Polish Market Divided Across Key Categories?
The nail polishmarket covered in this report is segmented –
1) By Product Type: Gel, Matte, Pearl, Other Products
2) By Distribution Channel: Supermarkets/Hypermarkets, Online Channels, Traditional Stores, Exclusive Beauty Specialist Stores, Other Channels
3) By End Use: Male, Female
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What Are the Ongoing Trends in the Nail Polish Market?
The key trends in the nail polish market are:
• Breathable technologies are an emerging trend in the nail polish market.
• Companies are innovating by developing and launching breathable nail polish lines.
• Vegan, cruelty-free, and halal-certified nail polish is gaining popularity.
• The use of modern oxygen technology in nail paint to maintain hydration balance in nails is another emerging trend.
Which Companies are Expanding in the Nail Polish Industry?
The key players in the nail polish market are:
• L'Oreal India Pvt Ltd.
• Prestige Cosmetics Corp
• The Estee Lauder Companies
• Sephora USA Inc.
• Shiseido Co Ltd.
• Coty Inc.
• Sally Hansen Inc.
• Revlon Inc.
• Kiko SpA
• OPI Products Inc.
• Markwins Beauty Brands Inc.
• China Glaze Co Ltd.
• INGLOT SP. Z O.O.
• Butter London LLC
• Orly International Inc.
• Colorbar Cosmetics Pvt Ltd.
• NARS Cosmetics Inc.
• Barry M Cosmetics Ltd.
• Deborah Lippmann collection LLC
• Smith & Cult LLC
• Kinetics Cosmetics Inc.
• Mavala International SA
• Ella+Mila Inc.
• Ciaté London Ltd.
• Floss Gloss Ltd.
• Art of Beauty Company Inc.
• Jessica Cosmetics International Inc.
• JINsoon Hand & Foot Spa Inc.
Which is the Largest Region the Global Nail Polish Market?
North America was the largest region in the nail polish market in 2024
