The Ovulation Testing Kits Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for ovulation testing kits has seen a fast-paced growth in the previous years. It was valued at $3.02 billion in 2024 and is predicted to increase to $3.34 billion in 2025, reflecting a compound annual growth rate (CAGR) of 10.7%.
The market for ovulation testing kits is anticipated to grow and reach $4.95 billion in 2029, with a compound annual growth rate (CAGR) of 10.3%.
Download Your Free Sample of the 2025 Ovulation Testing Kits Market Report and Uncover Key Trends Now!The drivers in the ovulation testing kits market are:
• Increased fertility awareness
• Rising trend of family planning
• Growing emphasis on women's health
• Expanding availability of over-the-counter options and growing demand for accurate ovulation testing kits.
The ovulation testing kits market covered in this report is segmented –
1) By Product Type: Urine-Based, Saliva-Based, Salivary Ferning
2) By Distribution Channel: Pharmacies And Drugstores, Hypermarkets And Supermarkets, E-Commerce, Other Distribution Channels
3) By End User: Hospitals, Clinics, Diagnostic Centers, Fertility Centers, Home Care Settings, Other End Uses
The trends in the ovulation testing kits market are:
• Personalized fertility tracking solutions are emerging as a new trend in the market.
• The integration of artificial intelligence in ovulation prediction is shaping the market's future.
• The emergence of wearable fertility trackers is a growing trend.
• Eco-friendly and sustainable ovulation testing options, and telemedicine and remote monitoring for fertility management are also trending.
The major players in the ovulation testing kits market are:
• Church & Dwight Co Inc.
North America was the largest region in the ovulation testing kits market in 2024